Are you a real estate agent, a photographer specializing in real estate, or an architect?
This guide is for you! In a market where visual presentation makes all the difference, optimizing your virtual tours with the Giraffe 360 camera has become essential. Whether you aim to enhance your properties, speed up sales, or offer an immersive experience to your clients, mastering 360° virtual tours with Giraffe 360 allows you to gain efficiency, quality, and commercial impact.
Why choose Giraffe 360 for your virtual tours?
Giraffe 360 stands out as the ideal solution for demanding professionals who wish to:
Standardize the visual quality of their listings, regardless of the volume of properties to handle.
Save time through the automation of capture, processing, and deliverable generation.
Reduce costs associated with outsourcing photos and plans.
Offer an immersive and interactive experience to their clients, facilitating decision-making.
Benefit from advanced technology (LIDAR, HDR, precise 2D plans) without technical complexity.
In summary, choosing Giraffe 360 for your virtual tours means opting for productivity, consistency, and simplicity, while maximizing the perceived value of your properties.
What is the Giraffe 360 camera?
Giraffe 360 is a professional all-in-one camera and a comprehensive tool designed to automatically capture:
It is a versatile camera offering high resolution for sharp and detailed images. Its use is facilitated by an intuitive interface, allowing quick handling even for beginners.
It is equipped with LIDAR technology for precise capture of real estate data. The Giraffe 360 collects millions of LiDAR points, HDR photos, and spatial contextual data, ensuring remarkable accuracy of plans and measurements.
Definition of LIDAR technology: LIDAR (Light Detection and Ranging) is a laser telemetry technology that allows for highly accurate measurement of distances and volumes of a space by collecting millions of points during each scan. This enables Giraffe 360 to generate ultra-precise 2D plans and reliable 3D models.
The Giraffe 360 is designed to capture real estate data and create digital twins at the scale of each property. A digital twin is a faithful virtual replica of a real asset, allowing detailed visualization and analysis remotely.
Having understood what the Giraffe 360 camera is, let's move on to its main features.
Who is Giraffe 360 for?
Giraffe 360 targets professionals who need to quickly produce high-quality visual content without relying on an external photographer.
The virtual tours created can be distributed across different platforms, facilitating their sharing and visibility. Additionally, the technology enables automatic distribution of listings across various channels to maximize reach.
It is also suitable for businesses seeking precise visual documentation of their spaces (showrooms, schools, offices, hotels, etc.).
Key Features of Giraffe 360
Giraffe360 2026: 7 features delivering a complete, fast, and clean listing
Feature 🧩
Description 📝
Benefits ✅
Usage Example 🎬
HDR Photos 📸
– Pro HDR + auto retouching (BlueSky)
– Privacy blurring + object removal
– Ready-to-publish pack, consistent across all rooms
– ✅ Fast: premium rendering without manual retouching
– Dark apartment at 6 PM: bright photos the same evening
"On-demand" services via certain partners (shooting by equipped operator)
For large agencies, Giraffe 360 also offers:
multi-camera packages,
CRM integrations,
advanced statistics.
Before concluding, let's see in which cases the use of Giraffe 360 is particularly recommended.
⭐ Usage Recommendations
Ideal for creating a consistent visual standard within an agency.
Perfect when the sales pace is high.
Highly profitable if the goal is to reduce reliance on external photographers.
Recommended for teams looking to industrialize content generation.
To go further, let's discover the steps to creating a successful virtual tour.
Creating a Virtual Tour
A successful virtual tour starts with a well-planned journey.
Key Steps
Build a logical progression (entrance → living area → kitchen → bedrooms → outdoors), just like a real visit.
Prioritize clear navigation with coherent capture points rather than a chaotic "scattergun" approach.
Ensure position consistency, stability, and lighting.
The Giraffe 360 is designed to capture real estate data and create digital twins for each property.
Once the journey is defined, it's essential to properly prepare the property for photography.
Staging Your Property
A virtual tour doesn't "rescue" a poorly prepared property; it amplifies everything. Therefore, staging should aim for a simple result: a smooth reading of spaces + a sense of cleanliness + clear circulation.
Practical Tips
Tidy surfaces and clear pathways
Harmonize lighting (curtains, lamps, shutters)
Remove overly personal items (photos, papers)
"Anchor" 2 focal points per room (view, volume, material)
Once staging is complete, it's time to focus on the tangible benefits of the technology.
Technology Benefits
Business Benefits
The virtual tour pre-qualifies buyers: they arrive more "ready," reducing unnecessary visits.
Fewer back-and-forths, fewer wasted time slots, more factual sales pitches.
The Giraffe 360 is waterproof, an advantage for outdoor virtual tours.
The virtual tour creates a property memory: reusable on social media, landing pages, email marketing, storefronts, retargeting.
After reviewing the benefits, it's important to choose the right camera based on your needs.
Criteria for Choosing a Camera
Questions to Consider
Do I want an all-in-one system or a combination of tools?
Who will produce it: agent, assistant, photographer, service provider?
What deliverables are non-negotiable: 2D plan, measurements, HDR, smooth tour?
What is my monthly volume (pace) and tolerance for retouching?
If your goal is to industrialize production, automation (capture → processing → deliverables) often outweighs "the best sensor on paper."
After selecting the right camera, mastering the shooting process is essential.
HD Photography
Tips for Photos That Sell
"HD" photos must be clear: the buyer should understand the room in 2 seconds.
Favor straight verticals, balanced exposure, and consistent lighting from one photo to the next.
Think "lines and volumes": aligned frames (doors, windows, walls) for an immediate perception of quality.
The Giraffe 360 allows for the creation of immersive virtual tours with remarkably clear 4K panoramas.
Let's now move on to the importance of the 2D plan.
Super Accurate 2D Plan
Why the 2D Plan is Essential
The 2D plan is a trust factor: it quickly validates layout and flow.
A clear plan + useful measurements reduce doubts and speed up decision-making.
Useful for briefing contractors, preparing home staging, or quickly answering a question without returning to the site.
To conclude, let's summarize the overall interest of the solution.
Conclusion
360° virtual tours are no longer a "plus"; they are becoming a standard in real estate marketing when you aim to sell faster and better qualify visits. Giraffe 360 stands out when you want consistent production, uniform results, and a complete package (HDR + tour + 2D plan) without turning into a technician.
If your goal is to increase the perceived value of your listings while reducing production effort, this is precisely the type of solution to seriously consider.
FAQ
How quickly can a complete property be captured with Giraffe 360?
Very quickly on-site (minimal adjustments), then the cloud processes everything automatically.
What is the real difference between Giraffe 360 and Matterport?
Giraffe 360 = fast production + HDR photos + 2D floor plans; Matterport = more advanced 3D but more cumbersome.
Does Giraffe 360 replace a real estate photographer?
Yes, for the majority of listings; for very high-end properties, some still combine both.
Are the generated 2D floor plans truly reliable?
Yes, they are consistent and precise enough to understand volumes, circulation, and areas.
Can distances or heights be measured with Giraffe 360?
Yes, measurements are generated automatically, convenient for quick responses without returning to the site.
Is the virtual tour compatible with real estate portals?
It can be shared via a link and integrated into a website; compatibility mainly depends on the portal and your strategy.
Are technical skills required to use Giraffe 360?
No: set up, capture, send — it's designed for field teams.
Is the monthly cost justified for an agency?
Often yes if you handle volume: fewer external services, fewer site visits, faster online posting.
Are there cheaper alternatives?
Yes, but they require more handling and post-production, making them less suitable for regular production.
Is Giraffe 360 suitable for anything other than residential real estate?
Yes: retail spaces, offices, schools, hotels, and any need for space visualization.
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