How do you generate leads with Linkedin InMails?

What is a LinkedIn InMail?

InMail is an exclusive LinkedIn feature that allows users to send private messages to any other LinkedIn user, even if they are not logged in.

It's a preferred way to contact professionals who might otherwise be out of reach due to LinkedIn's privacy settings.

1. Why use LinkedIn InMail?

• Direct communication : InMail eliminates the need for mutual introduction or prior login, which is often required on other platforms.
• High Response Rate : LinkedIn claims that InMails have a higher response rate than traditional emails, making them a valuable tool for networking or recruiting.
• Customization : Each InMail can be customized to address the recipient directly, increasing the chances of a positive response.

2. Operation

• InMail credits : To send an InMail, you will need InMail credits. These credits are typically included in LinkedIn Premium Subscriptions, although they can also be purchased separately.
• Expiry of credits : If you get a response to your InMail within 90 days of sending it, the credit used for that InMail is returned to you.
• Clear message : While InMail offers a direct opportunity, writing a clear, concise, and relevant message is crucial to maximizing your chances of getting a response.

LinkedIn InMail is a powerful tool for establishing business contacts, especially when you want to reach people outside of your immediate network. Used wisely, it can open doors and promote valuable professional opportunities.

3. Difference between InMail vs. LinkedIn Messages

The keys to understanding the difference:

• Regular messages : Accessible to first-degree connections and members of your groups.
• InMail : Allows you to contact anyone on the platform, including second and third degree connections, without needing to send an invitation first.

The distinction between regular LinkedIn messages and InMails is critical to determining how and to whom you can send messages.

Leverage the benefits of InMail to expand your network beyond your immediate connections.

4. InMail Costs and Credit Management

What to remember about InMail costs and credits:

• Accumulation of credits : Unused credits accumulate for 120 days.
• Buy additional credits : Only the Recruiter Lite plan allows you to buy additional credits in packs of 10.

InMail credits are a valuable resource, make sure you manage them well to maximize your investment in a Premium subscription.

How do I send an InMail?

What you need to know before sending an InMail:

• Premium membership required : You need to be a Premium member to send InMails.
• Monthly InMail credits : The number of credits depends on the type of subscription:
• Premium Career: 5 credits
• Premium Business: 15 credits
• Sales Navigator: 50 credits
• Recruiter Lite: 30 credits

InMail credits are essential for sending messages to new connections. Make sure you know how many credits you have each month and how to use them effectively.

1. Steps to send an InMail

The steps to send an InMail successfully:

• Choose the addressee : Go to the profile of the person you want to contact.
• Use the “message” button : If you are not a Premium user, a window will open inviting you to upgrade your account.
• Compose the message : InMails can contain up to 2,000 characters. Check your credit balance as you write.

Sending InMails is easy, and the method is much like sending regular messages. Be sure to follow these steps to maximize your chances of getting a response.

2. Best Practices for Sending InMails

Tips for increasing the response rate:

• Be concise and to the point : According to LinkedIn, shorter InMails (under 800 characters) get a better response rate.
• Personalize the message : Personalized InMails have a 15% higher response rate.
• Captivate attention : Mention a common interest or a specific element of the recipient's profile.
• Indicate next steps : Clarify what you expect as a response or action from the recipient.

InMail is a powerful tool but requires a thoughtful approach to get the best results. By following these best practices, you can significantly increase your chances of engagement.

3. Making the most of InMails

Integrating InMails into your LinkedIn strategy can open up new opportunities. Whether it's for recruiting, contacting B2B decision makers, or looking for a new job, InMail is an effective way to communicate. If you're looking for additional resources to optimize your LinkedIn strategy, platforms like Cleverly can offer advice and tools tailored to your needs.

How do you choose the best lead generation strategy on LinkedIn?

Lead generation on LinkedIn is common practice, but not all strategies work the same for every individual or business. To choose the most effective strategy, it is essential to consider various factors that influence the lead generation process. Here is an overview of these factors and how they can influence your approach:

1. Business sector

Your sector largely determines the type of audience you target.

• B2B (Business to Business) : If you're in the B2B sector, LinkedIn is probably the best platform for you. Focus on creating professional content and premium tools like Sales Navigator.
• B2C (Business to Consumer) : While LinkedIn is primarily a B2B platform, there are opportunities for B2C businesses, especially those focused on high-end products or professional services.

2. Size and type of company

The size of your business and its business model influence the strategy.

• Start-ups and SMEs : Personalization is key. Building authentic relationships is easier at this level. Engage actively and use InMails to approach prospects directly.
• Large businesses : Sponsored campaigns and ads are often more effective at scale. Use the power of the brand to create high-impact campaigns.

3. Occupation or professional role

Your professional position or role can define how you approach lead generation.

• Sales and marketing : Prioritize lead generation tools, like InMails and Sales Navigator.
• Human resources or recruitment : Aim to build relationships rather than sell. Participate in groups related to your industry and create relevant content.

4. Available resources

Available time, money, and manpower play a crucial role in determining your strategy.

• Limited budget : Focus on relationships, creating quality content, and organic engagement.
• Large budget : Invest in targeted ads, sponsored campaigns, and advanced tools like Sales Navigator.

5. Objectives of your campaign

Clarify what you want to achieve with your LinkedIn campaign.

• Brand awareness : Prioritize visual and video content to reach a wider audience.
• Direct lead generation : Sponsored campaigns with clear calls to action and personalized InMails are essential.

6. Your target audience

Understanding your audience is critical.

• Business decision makers : Opt for content that focuses on value and the solutions you can offer.
• Individual professionals : Educational content, like articles and webinars, can be more effective.

The key to generating leads effectively on LinkedIn is understanding your unique position and adapting your strategy accordingly.

Take the time to assess your needs, resources, and goals before diving headlong.

With the right strategy in place, LinkedIn can be a powerful tool for increasing your visibility and engagement.

Step-by-Step Guide for Beginners: How to Master LinkedIn InMails

1. Getting started with your LinkedIn account

Before diving into the world of InMails, make sure you have the prerequisites to get started.

• Upgrade: To use InMails, a LinkedIn Premium or Sales Navigator account is essential.
• Log in: Go to your LinkedIn profile and get familiar with the interface.

By having the right tools from the start, you are better prepared to take advantage of InMails.

2. Identify and access your prospect

Locating the right profile is the essential first step in sending a successful InMail.

• Profile search: Navigate to the target person's profile.
• InMail Sending Option: Look to the right of the profile for the “More” button, from where you can choose “Send an InMail.”

Finding the right prospect is crucial to ensure the effectiveness of your InMail.

3. Writing an impacting InMail

A good InMail requires careful planning and wording to capture the attention of your recipient.

• Catchy subject: Keep it short and to the point; avoid generic terms.
• Clarity of the message: Stay within the 350-word limit, be direct, and always end with a call to action.

By optimizing the clarity and relevance of your InMail, you increase your chances of getting a positive response.

4. Review and delivery

Quality assurance is critical to ensure that your message is error-free and ready to be sent.

• Proofreading: Correct grammatical or typographical errors.
• Confirmation: Once satisfied, click on “Send.”

The final check ensures that your message is presented in the best possible way.

5. Follow-up and interaction

After sending your InMail, the interaction doesn't stop there.

• Monitoring: Keep an eye on your inbox for any responses.
• Responsiveness: Respond quickly and professionally to all responses.

Appropriate follow-up shows your commitment and professionalism.

6. Optimization and learning

It's all about continuous improvement. Learn from your previous experiences to refine your approach.

• Adaptability: If you don't get a response, consider changing your strategy.
• Analysis: Evaluate what worked and what didn't to improve future InMails.

By staying adaptable and constantly learning, you can maximize the effectiveness of your InMail efforts.

7. Best practices to remember

It is essential to keep certain guidelines in mind when using InMails.

• Avoid spam: Sending in bulk without personalization can damage your reputation.
• Stay professional: Always maintain a respectful and appropriate tone.

By following these best practices, you ensure that you maintain a positive reputation while maximizing the effectiveness of your InMails.

Summary

Mastering LinkedIn InMails may seem complicated at first, but by following this step-by-step guide, you'll be equipped to successfully navigate and exploit this feature. Always stay focused on the addressee, be clear in your communication, and remember to learn from each interaction`;