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Compare the 7 best PRM software tools. Ranked and reviewed based on features, price, use cases, and more to help you find the right solution.
Here is a list of the best GRP software to use this year.
PartnerStack is a cutting-edge platform that optimizes the experience of partners and their management. It allows partners to reach more sellers and sellers to reach more partners through an integrated marketplace.
For partner managers, it allows them to automate the management of their program in order to better engage with partners through automated integration, educational materials, and in-app communication campaigns. Thanks to almost unlimited customization, partner managers can transparently manage partners of all types, individually.
Partners can easily manage their experience and better understand their success. With PartnerStack, they can easily communicate with managers, benefit from accurate and reliable payments, and easily self-train. All of this is in addition to the ability to track custom links, leads, and deals through a customizable analytics dashboard to sell more.
PartnerStack facilitates the partner experience by leveraging automation, empowerment, and collaboration—all on a single platform.
PartnerStack offers three pricing plans: Essentials, Growth, and Enterprise. Contact the team to find out more.
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Best global partner relationship management software (starting at $500/month).
Impact is a PRM software that helps you engage your partners, communicate with them across digital platforms, and measure their performance. It supports all types of partnerships, including affiliates, marketers, ambassadors, sponsorships, non-profit organizations, channel programs, and more.
The platform automates each part of the lifestyle in partnership and helps you:
It starts by identifying partners whose brands match your goals and reaching out to them. Once both parties agree to collaborate, the tool automatically establishes an electronic contract that provides for payment based on the contribution of each partner.
You can also share your product details, recent catalogs, offers, and more, so that your partners can easily promote your brand. This sharing of information also helps you stay at the forefront of your partners' concerns. You can even set rules to show particular products to specific partners.
There are two pricing plans, namely:
You also need to pay one-time installation fees that depend on the technical resources you require.
The Pro plan offers features like automated payments, cross-device tracking, in-app live support, performance reports, custom contract management, onboarding, and more.
The Enterprise plan offers all the features of the Pro edition, as well as triggered emails, partner customer relationship management, fraud protection, buyer journey reports, and more.
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The best solution for welcoming and training partners ($25 per month + Sales Cloud plan).
Salesforce PRM is a partner and distribution channel management software that allows you to personalize partner recruitment, sales, and onboarding, and to gather performance data. It incorporates quick-start tools to train and support partners to help them sell more.
The partner ecosystem also allows you to recommend content to your partners and help them discover the files they need. AI-generated information allows them to spend more time selling rather than looking for the right information.
You can even integrate your CRM (Customer Relationship Management) tool with Salesforce PRM to monitor sales and analyze MDFs.
Salesforce also offers personalized AI-generated connections to experts or groups based on community participation, behavior, needs, and more.
Salesforce PRM is available as a Sales Cloud add-on and costs $25/member/month. The tool is only available with Enterprise plans and higher.
Great for providing learning paths to guide your partners (based on quotations).
Allbound is a cloud-based PRM software that allows partners and partner managers to work together from a partner-centric portal. It provides a customer success manager to facilitate integration, co-branding, transaction recording, channel awareness, marketing collaboration, and more.
The partner portal provides answers to all partner questions, and you can customize it based on your business guidelines. You can also control and define security actions in your partner portal.
Here are the actions you can control in your partner portal:
There is also a content library and a search function that allows content to be accessed based on the partner's role, needs, and sector.
Additionally, pre-designed templates help you manage FDP requests, gather necessary information, track ROI, etc. Integrated MDF templates are very useful for your partner when requesting marketing funds.
Allbound offers three quote-based pricing plans, namely Standard, Growth, and Premium.
The best way to assign leads to a suitable partner (based on a quote).
Impartner is a SaaS-based partner relationship management (PRM) solution that helps you optimize partner performance, drive sales through partners, and manage referral programs. It allows you to update and personalize your portal and attract appropriate partners.
Other functions include automated integration, partner performance management, partner tracking, marketing, sales, transaction recording, etc. The software also comes with numerous predefined templates and triggered workflows to help you with the onboarding process.
You can also create multiple partner journeys and set the completion time for each phase and activity in the journey. It is also possible to create digital courses and certification courses for your partners.
It also allows you to manage the performance of partners in your indirect sales channels. You even have access to all conversions, pipelines, and more.
Plans based on quotations.
The best solution for large businesses ($1399 per month).
Channeltivity is a cloud-based PRM tool that helps you with business registration, MDF requests, channel lead management, training, etc. It also offers native integration with HubSpot and Salesforce CRM - two of its editions.
Integration with HubSpot CRM allows for smooth data flow, real-time pipeline visibility, and order management. Integrating with Salesforce CRM also facilitates data flow, automating lead flow, reducing channel conflicts, recording transactions, and more.
Channeltivity also allows you to create a self-service knowledge base where partners can find relevant information. All of your partners can access the resource library to save time.
You also have access to the MDF dashboard, which provides visibility into financing activity in real time. Partners can request funds easily, use them to generate additional revenue, and track their use.
Channeltivity offers three pricing plans:
You can also request a free demo. Key features include the partner portal, resource libraries, partner profiling, recruitment, transaction registration, co-branded guarantees, lead distribution, etc.
Best for sharing data and collaborating with partners (based on quotes).
Magentrix provides PRM and client portals to help you increase collaboration, productivity, and revenue. It automates many parts of the life cycle of your partner relationships, including data entry, onboarding, lead sharing, partner recruitment, incentive management, and more.
Other automated functions include spreadsheet management, helping close deals, activating sales channels, pipeline management, etc. It also helps you seize high-value sales opportunities, collaborate in real time, and access performance data.
Additionally, a self-service information library allows your partners to access the right information at the right time and focus on selling.
There is also a gamification function that allows you to involve your partners and boost their productivity. You can award points or money as an incentive based on their performance.
Magentrix offers plans based on quotes.
The best solution for advertisers who work directly with influencers ($499 per month).
TUNE is a partner management platform that helps you discover and manage new partners. It also allows you to manage all parts of the partner relationship cycle, from integration to payments. TUNE exists in two editions - one for advertisers and one for networks.
The software is suitable for all types of partners including affiliates, publishers, application manufacturers, resellers, business development relationships, and more.
Tracking is one of its unique characteristics. TUNE offers versatile tracking methods, including post-back tracking, no-cook tracking, and no-click tracking.
The tool also offers native integration with most MMPs (Mobile Measurement Partners), eliminating the need for an additional SDK. Integration with MMPs provides information on in-app purchases, installations, and more.
TUNE offers different plans for different editions.
The tool offers advertisers four pricing plans:
All plans include a 30-day free trial. Standard features include campaign management, promo codes, advanced targeting, office tracking, data protection, real-time reporting, partner API, fraud prevention, and more.
There are 2 pricing plans for networks:
Both pricing plans offer a 30-day free trial. Standard features include real-time reporting, landing page optimization, a comprehensive two-way API, performance automation, third-party payment integrations, partner API, and more.
Partner relationship management (PRM) software is a tool that helps businesses discover new partners and manage their relationships. It ensures the automated functioning of every aspect of the partner management process, from onboarding to sales to payments.
These systems typically include content management tools, a database of partner and customer contacts, and a partner portal. Partners can connect to the portal and get stored information about the company, such as prices, products, training content, and more.
All of your partners, including dealerships, distributors, VARs, etc., will be able to access this information when they need to close a deal.
Here's everything PRM tools can help you do:
Additionally, an automated PRM software tool will allow your partners to optimize sales channels and increase revenue.
Each PRM has different functions and varies in cost. In the end, it all depends on your needs.
However, here are some of the key features to look for in your PRM platform:
PRM tools should provide automated online training that your partners can complete independently. You also need to be able to create learning tracks and store critical product details.
This will allow your partners to acquire the skills and knowledge needed to sell your products.
A centralized information center will empower your partners instead of relying on unauthorized information. They need to be able to log in to the portal and access the documents, brochures, and other critical information they need to sell.
Naturally, this centralized information model makes the sales process quick and smooth.
MDF refers to the funds that your partners may need to obtain additional resources or to integrate indirect sales channels. Partner management software with integrated MDF tools can help you control the funding of your channels, reduce paperwork, and automate payments.
You can also determine if the funds are being used for sales or if they are being squandered. You can also revoke the funds if and when needed.
An ideal PRM software will be able to provide you with real-time sales analytics and allow progress to be monitored. You can use this data to understand future trends and implement new marketing strategies.
Additionally, analytics data can help you understand the performance of your channels and partners. This data will also help you set up incentive programs.
Other standard features include fraud prevention, tagging capabilities, transaction recording, etc. Additionally, you need to be able to set goals for your partners and manage incentives to keep your partners motivated and satisfied.
Here's my list of some of the best PRM software platforms you can use this year. These tools help you discover and recruit the right partners for your brand.
They also make it easy to manage partners and track their progress, allowing you to motivate them based on their performance. Be sure to choose a tool that meets all of your requirements and adapts to any partnerships you plan to create.
At the same time, it is essential to focus on other functionalities such as filtering, the self-help knowledge base, data sharing, personalization, etc. The ideal platform should support all processes in the partnership management lifecycle.
Try these platforms if you want to discover, recruit, and manage your partnerships all from one place:
Most of these platforms are suitable for businesses of all sizes and for all types of partners.
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