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What are the Lead Generation strategies to promote ?
1. Looking back on 2021
Start by thinking about what worked for your business in 2020 — and, more importantly, what didn't. This year has been marked by uncertainty and numerous changes in the B2B world. To constantly improve in the future, we need to learn from past business activities.
2. Stop relying on events to generate leads
Networking events have been a reliable source of new business opportunities for years. The past few months have shown that this won't always be possible - and it's critical to make sure you have a plan B that's aimed at remote customers who prefer digital technology.
3. Put your website at the center of your strategy
For too long, B2B professionals have ignored the power of their websites.
Today, your business website is the B2B equivalent of the window of a neighborhood store.
Yours should therefore be at the heart of your strategy, a hub of attractive content that encourages your visitors to come back.
4. You have access to a world of data - use it!
To generate the best leads, you need to know exactly who your audience is and what they respond best to. From your existing customers, your website analytics, the unique visitors to your web pages, and the results of your digital marketing campaigns, you have a wealth of essential data at your fingertips.
5. Raise the bar for Outbound* Digital Marketing
Outbound marketing tactics work silently as part of your web strategy to build brand awareness and drive traffic to your website. Although the quality of leads should always be preferred over quantity, a Marketing strategy OWell executed and well thought-out utbound can do wonders when it comes to converting leads from your website.
*THEOutbound marketing In general, refers to the one that consists in carrying out communication actions on the channels where prospects are located.
6. Use good judgment on social media
Social media can introduce you to thousands of new prospects — so make your presence count. Reinforce engagement through stories and content production in all forms (texts, infographics, videos, etc.); build relationships through Influencer, Affiliate, and Partnership Marketing campaigns; Experience social selling and Referral from your own Employees or Customers - and capitalize on this commitment by redirecting each message to your website.
7. The power of personalization
If you know what your audience expects, you should tailor your marketing to meet their specific needs. Start by customizing landing pages and URLs, segmenting your audience by industry, and adopting the right software to deliver tailored experiences at a larger scale.
8. Track the performance of your website and the behavior of your visitors using analysis tools
If you're not already using an analytics tool for your website, you may be missing out on a multitude of opportunities to improve your site and engage your visitors. The analysis will help you see where your website needs improvement, show you your top-performing pages, highlight your main referral channels, and much more.
9. Optimize your site to promote conversions
Using your analytics tools, implement a conversion rate optimization (CRO) strategy that encourages every visitor to your website to convert.
From the look of your site, to the location of your calls to action, the colors you use, and the length of your forms, each element plays a crucial role in converting traffic.
10. Recognize the evolution of the SEO world
To generate leads, you first need to optimize your website to meet the Internet research needs of B2B buyers.
The SEO has changed — from the rise in voice, visual, and mobile search, to the growing demand for Position Zero SERPs, there's a lot to consider. Don't lag behind!
11. Always automate what works when possible
To prepare your B2B lead generation strategy for all eventualities, automation software is the solution.
Whether you're looking to eliminate manual entries, save time, speed up or improve your existing processes, personalize your communications, or amplify your lead generation results, there's always an automation solution for your business..
The solutions ofautomation for Linkedin, of Marketing Automation Or ofEmail Marketing are used by more than 72% of businesses today.
12. Interactive content: the ultimate lead magnet
Static content will soon be a thing of the past - with increasing demand for interactive content.
It's a great way to generate new business opportunities, especially if your website or product doesn't offer online shopping. Increase engagement with surveys, quizzes, toolkits, and more.
13. Implement a method to respond in “real time”
B2B buyers are consumers in their personal lives — and they demand convenience. We are used to instant responses from Chatbots ; we expect super fast responses, next-day delivery, and real-time updates. Your approach to lead follow-up should meet these expectations - and an enterprise-wide culture of instantaneity is the only guarantee.
14. Switch to “video” to meet the needs of new B2B buyers
From short-form social media videos to webinars interactive, it's no secret that video marketing played an important role in 2020. Attractive video content makes it possible to generate quality leads and to engage your prospects in a fun way.
Another interesting alternative that allows you to stand out from the crowd is to use video as part of your business relationship: why not use short recordings to present the details of your business proposal to a given client? Your products or services? A great way to stand out from the crowd and clearly explain your important points.
