Detailed Full Review of Cakemail: All you need to know (2024)

What is Cakemail?

Cakemail is a reliable and ingenious email marketing tool that makes it easy to create and send marketing campaigns.

It is made for everyone, whether freelancers or large companies. One of the reasons why Cakemail is a great email marketing choice is its high sending capacity.

It is capable of producing huge volumes of cyclical or seasonal emails.

It is also highly customizable and even allows you to adapt the language of your customer's user interface.

Who is Cakemail for?

Thanks to its numerous features, Cakemail is perfect for a variety of creators. It is ideal for anyone who wants to achieve the following:

1. Managing contact lists : With this platform, you will never lose contact with any of your prospects again. All of your contact information can be kept in one place, making it easy for you to welcome new subscribers, care for existing subscribers, keep your list clean, re-engage or eliminate old contacts, and more.

2. Email communication management : Send drip campaigns, abandoned cart emails, transactional emails, and more. Use pre-designed email templates to create responsive emails, create signup forms, integrate with third-party tools, and more.

3. Sending transactional emails : Send critical emails on time, every time, even at scale. All of this can be done easily thanks to the Cakemail API, which has you covered for all marketing and transactional emails.

4. Email engagement management : The platform allows you to visualize message interactions so you can optimize, personalize, and automate to maintain engagement with your subscribers.

5. Follow-up and control of communications : Cakemail offers a variety of features to help you track and monitor your communications so you don't miss an opportunity to engage your audience, feed them, or make a sale.

Features

Cakemail has a wide range of impressive features, including the following:

• Automatic answering machines
• CAN-SPAM compliance
• Dynamic content and personalization
• Drip campaigns
• Actions triggered by events
• Image library
• Subscriber Management
• Advanced segmentation
• Consent management
• Automated list hygiene
• Web forms
• Mobile-optimized emails
• Reports/Analysis
• Deliverability Management
• + 600 professional responsive templates

There are also additional features, such as template management, whitelisting and blacklisting, and a WYSIWYG editor.

Here we take a closer look at some of the main features of the platform in order to give you a better idea of what you can achieve with Cakemail.

1. Simple and intuitive interface

The latest version of the Cakemail interface combines a main user interface and customer management, all in one. You'll find all the tools you need to know your audience, engage them, and grow your list.

Once connected, you will see that the platform is easy to navigate and that you can start sending marketing and transactional emails easily thanks to the numerous templates available.

Flexible design tools allow you to customize all templates to match your brand and preferences.

There's no learning curve, everything is simple and straightforward, which means that even people with no technical skills can create amazing emails in just a few clicks.

In summary, managing your contacts and campaigns through the Cakemail interface is really easy and will give you fantastic results.

2. Email marketing

If you need to create, send, or track email marketing campaigns, this platform will provide you with all the tools you need for effective campaigns, regardless of the size of your business.

Create and send responsive, branded emails in minutes with the easy to use email editor. With more than half of emails being viewed on mobile devices, it's more important than ever to have emails that are optimized for mobile devices.

The platform takes care of this automatically, which means you'll never have to worry about whether your content will look good on the various screens used by your recipients.

With pre-designed templates, you can set up email marketing campaigns on the fly. Use dynamic content and personalization to make your messages stand out and increase the chances of a conversion.

3. Email automation

Use the platform's powerful email automation tools to engage with your subscribers. The automation builder allows you to send welcome emails or sets of welcome emails to new subscribers to your mailing list.

When sending triggered drip sequences, you have a vast library of email templates to choose from, as shown in the image below:

Cakemail also provides you with email automation statistics so you know how many people received an email, who triggered your automation, and what conditions were met.

Here's what Cakemail's email automation workflow builder looks like:

You also benefit from automated list hygiene. The platform automatically adds unsubscribe links to the emails you send, and then tracks and manages each unsubscribe request to ensure that you only send emails to subscribers who want them. This helps to protect the reputation of your sender and to bring you into compliance with anti-spam laws.

4. Contact lists

On Cakemail, you can create a contact list for customers to help you track your orders. This allows you to easily develop, manage, and target your ideal audience. If you have contacts in the format .csv, you can quickly import them into Cakemail in a few clicks.

You can import entire lists with or without the corresponding data. Partially import a list, add only the columns and data you need, or add contacts to your list one by one. There is a lot of ease and flexibility in this regard.

You also have the option of segmenting your contact lists using customizable fields or previous newsletter activities. One of the benefits of the platform's contact feature is that it automatically detects duplicate emails, so you don't have to manually fix this problem.

5. Advanced segmentation

Cakemail offers advanced contact segmentation that allows you to send specific messages to targeted groups. Use your segments to automatically segment and target customers based on things like behaviors, interests, and other similar characteristics to increase your click-through rates.

The platform also gives you the ability to duplicate campaigns so you can easily send the same campaign back to different segments and save time in the process.

6. Analytics

Cakemail not only provides you with the right tools to engage with the audience, but also ways to gain actionable insights along the way.

The reporting and analysis feature allows you to keep track of everything your subscribers do after receiving your emails.

You will know it:

• What emails have been opened
• Links that have been clicked
• Who shared your content and others
• Who unsubscribed or marked your emails as spam

... and much more.

You can export all the statistics elsewhere or use them for segmenting contact lists. For example, if you want, you can create and send newsletters specifically to subscribers who clicked on a specific link.

In short, you have all the information you need to align your future campaigns with the interests of your audience, in order to boost engagement and make your conversions explode.

The platform provides you with standard reports and custom reports.

Users get performance charts that are easy to read and understand. You can integrate it with social media and Google Analytics to get even more information about your audience.

View list engagement and subscriber history, review reports comparing messages sent, and more.

7. API

You can do it all with Cakemail, whether in the browser or through the platform's powerful API.

• Email marketing API : This tool gives you the ability to send personalized marketing campaigns in large numbers to your subscribers. Unsubscribe requests and bounces are processed automatically.

• Analytical API : Get instant access to the real-time activities of your subscribers. Learn how your transactional emails and marketing campaigns are performing so you can quickly make data-based business decisions.

• Contact API : Synchronize contacts with their attributes from your application. Define group segmentation in order to send messages to the right audience. This way, you can run effective campaigns with messages that are relevant to your target audience.

8. Robust reseller program

One of the benefits of Cakemail is that you can use it to generate additional revenue streams through email marketing.

Simply sign up for the platform's reseller program to benefit from a complete rebranding of the app, where you can add your own logo, colors, and built-in tools to adopt the entire email marketing experience for your brand.

Cakemail takes a back seat so you can get all the benefits through features like custom signup pages, link tracking domains, service integrations, and much more.

Alternatives

1. MailChimp.

MailChimp is one of the most popular email marketing platforms out there.

It helps businesses engage their customers in order to increase revenue.

MailChimp offers automation, audience management, and analytics features. The platform also has creative tools with expert advice and AI that help you create more effective email messages. This MailChimp review provides a more comprehensive overview of the platform's capabilities.

You can also find the best alternatives to MailChimp with more features.

2. ActiveCampaign.

ActiveCampaign offers email marketing automations and CRM functions.

The software is designed for businesses in industries like e-commerce, education, and technology.

ActiveCampaign's capabilities are tailored for small, medium, and large businesses. Find out how it is positioned in this comparison between Constant Contact vs ActiveCampaign.

3. GetResponse.

GetResponse has extensive email marketing capabilities. However, the platform goes further by allowing users to create and manage web pages.

The platform's web page builder is simple and easy to use, even by non-programmers.

GetResponse is optimized for e-commerce users who want to boost customer engagement.

4. Omnisend.

Omnisend is a platform that provides a full range of marketing features, including SMS and web marketing capabilities. Omnisend is designed for freelancers, small businesses, and mid-sized entities.

The platform is easy to use, as you can see in this article on Omnisend.

Customer Support

Cakemail provides support Monday to Friday, 9:00 a.m. to 5:00 p.m. Paris time. The platform does its best to respond to all support requests within one business day.

You can get support in the following ways:

• Schedule a call
• Browse the knowledge base
• Email/cheat sheet
• FAQs/Forum

Growth plan users can use email and chat support and users

FAQs

Does Cakemail have a free plan?

Yes, Cakemail offers a free plan upon registration. This plan is free for life and gives you access to all essential email marketing features. You can leave the free plan by upgrading to the Growth or Premium plan.

Can I upgrade my Cakemail account?

You can upgrade your Cakemail account if the number of emails you send each month exceeds the limit set for your account. Upgrading is easy and the next plan amount is automatically deducted from your credit card.

However, if you don't want to pay more for the next plan, you can wait until the next billing period starts to send more marketing emails.

Final Verdict

As you've seen so far, Cakemail is a powerful platform with all the tools needed to meet all email marketing needs.

The software is simple and elegant, designed to be easy to use. It provides you with both basic tools and advanced tools to advance your business. Even non-technical users can understand how everything works and you'll be in a position to launch your campaigns quickly.

With basic features like list management, behavior tracking, email design (templates), and more, offered at such a modest price, this platform is perfect for anyone who needs a simple and reliable way to run email marketing campaigns without having to worry about development.