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What is Kajabi?
Kajabi is a multi-purpose platform for LMS to create and sell online courses.
Since its launch in 2010, it has been used by more than 50,000 course creators around the world (SMEs/SMIs, Auto-entrepreneurs, Startups, Large Businesses...).
Kajabi combines content creation, marketing, sales, and analytics in a single interface.
It offers integrations with PayPal and Stripe for payments, as well as email marketing tools to promote courses.
Users can easily create and manage automated marketing campaigns and sales funnels.
Kajabi also offers features for creation of websites and educational content, with predefined templates and the possibility of using custom domains.
Built-in analytics tools help users and instructors track the progress and drive growth of their courses.
Features
1. Full online presence
Kajabi provides a robust platform for a comprehensive online presence, offering course creators the ability to launch a fully hosted website with dynamic templates.
- Hosted website: Easily create a professional website without coding skills with this solution.
- Easy customization: Use the drag-and-drop editor for advanced customization.
This feature is a springboard for creators who want to build a strong and consistent online brand.
2. Email marketing
Kajabi excels at email marketing, allowing personalized and segmented campaigns to turn prospects into loyal customers.
- Integrated Marketing Tools: Send effective email campaigns to specific audience segments.
- Analysis and Follow-up: Take advantage of analysis tools to assess the effectiveness of campaigns.
This aspect offered by this solution is essential for engaging and retaining customers through targeted and relevant communications.
3. Landing Pages
Kajabi landing pages are designed to maximize online conversions, with optimized and customizable templates.
- Optimized models: Choose from a variety of models to effectively capture traffic.
- Brand Customization: Solution to adapt pages to your brand image for visual consistency with each update and evolution of your brand.
Les Landing pages effective courses are crucial for converting visitors into customers and for presenting training courses in an attractive way.
4. Quizzes, Memberships and Assignments
Kajabi enhances the learning experience with interactive features like quizzes and assignments, and offers membership sites for a committed community.
- Membership sites: Create an exclusive community to deepen engagement.
- Educational Features: Integrate quizzes and assignments for a rich learning experience.
These tools not only improve student engagement but also the overall value of training courses.
5. Custom Sales Tools and Payment Pages
Kajabi offers upselling tools and custom checkout pages to maximize revenue.
- Upselling and Cross-Selling: Increase the average order value for training content with upsells.
- Flexible Payment Pages: Solution for customizing payment pages for an optimized user experience.
This feature is key to increasing conversions and revenue.
6. Automated Marketing Pipelines
With Kajabi's marketing automation pipelines, users can create personalized and effective customer journeys.
- Email automation: Send scheduled emails for targeted marketing of your training content
- Integrated webinars: Use webinars as a powerful tool in your marketing strategies.
Marketing automation saves time while maintaining a high level of engagement.
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7. Sales Pipeline Builder
Kajabi's sales pipeline builder makes it easy to build effective sales funnels to market online courses.
- Pre-built Pipeline Models: Quickly build marketing funnels with ready-to-use templates.
- Easy Pipeline Customization: Adapt pipelines to your specific marketing strategy.
This tool is essential for creators who want to optimize their online sales process.
8. Advanced Email Marketing
Kajabi integrates advanced email marketing features for personalized and effective communication with students.
- Automated Email Sequences: Create automated email campaigns based on user actions.
- Segmentation and Labeling: Effectively manage your email lists for targeted campaigns.
Email marketing is a pillar in the overall marketing and customer retention strategy.
9. Affiliate Program
Kajabi offers a robust affiliate program to allow affiliates to promote training courses in exchange for a commission.
- Easy Affiliate Management: Easily track and manage affiliate performance.
- Affiliate Promotion Tools: Provide affiliates with the tools they need to effectively promote training courses.
A well-managed affiliate program can dramatically increase the reach and revenue of online courses.
11. Integrations
While Kajabi offers powerful integrated email marketing tools, you can also integrate your training content with other popular email marketing solutions:
In addition, Kajabi integrates with Zapier which allows you to create an indirect integration with literally hundreds of tools, user experience, etc.
For example, using Zapier, you can integrate Kajabi with an email automation platform like Infusionsoft. Likewise, Zapier can be the way to integrate with a tool like Google Slides to issue certificates to your students.
Kajabi also integrates with popular analytics tools - Google Analytics, Facebook Pixel, and Segment, so that it can track website visits and other user actions.
Overall, the integrations offered by Kajabi will be sufficient for most people. But I should mention that it doesn't have a public API key, so you can't create custom integrations like single sign-on with other apps.
Customer support
Kajabi is distinguished from all online training platforms by its excellent support. It is one of the few training platforms that offer 24/7 live chat support.
So, if you're stuck and need help with your Kajabi account, you can simply contact their support via chat.
Nothing is better than having 24/7 customer support.
I have personally experienced this several times when launching customer products, when I needed help with something and Kajabi's immediate support saved the day.
Kajabi offers numerous tutorials for learning the platform.
In addition, you also have access to Hero University, which offers numerous free courses on various topics such as creating your online courses, etc.
Kajabi also has a rewards program called Kajabi Hero. It is designed to reward creators who meet certain revenue goals with exclusive benefits.
Pricing
Kajabi is positioned as a high-end platform in the field of online courses, with pricing that reflects its wide range of advanced features.
It offers several pricing plans, adapted to different needs and the extent of use of digital products.
Basic
- Monthly: $149/ Yearly: $119/month
- Includes: 3 products/pipelines, unlimited landing pages, 1000 active members, 1 admin user, 1 website.
Growth
- Monthly: $199/ Yearly: $159/month
- Includes: 15 products/pipelines, 10,000 active members, 1 website, 1 website, 10 admin users, unlimited emails, affiliate program, Kajabi brand removal, 24/7 chat support.
Pro
- Monthly: $399/ Yearly: $319/month
- Includes: 100 products/pipelines, 3 websites, 25 admin users, 25 000 users, 25,000 members, 2 million emails, unlimited landing pages, affiliate program, theme editor.
Each plan includes a 14-day trial period, offering an opportunity to experience Kajabi's features without commitment.
Alternatives to Kajabi
Kajabi is one of best online course platforms and offers a lot of features. I also compared Kajabi and Teachable.
Here are the best alternatives to Kajabi:
1. Thinkific
From the start, the two platforms are aimed at very different types of users.
Thinkfic is more suited to creators who want to design detailed and structured courses.
While Kajabi has a multitude of tools, Thinkfic is a bit behind in this regard.
With Thinkific, you can be confident that you will receive quality instruction in the courses, while Kajabi offers fast monetization options.
Read my full reviews:
2. ClickFunnels
While Kajabi helps course creators make money by selling their creations quickly, ClickFunnels is meant to create great sales funnels.
It is intended for digital products as well as service businesses.
However, it should be noted that Kajabi has its own sales funnel tool called Pipelines.
In a reversal of the comparison between Kajabi and Thinkfic, here, Kajabi is more oriented towards course design, while ClickFunnels is more inclined to maximize sales.
As a result, ClickFunnels can be used to sell a variety of products, including third-party applications.
But when it comes to Kajabi, the focus is on designing a course and then marketing it.
3. Kartra
For starters, these are online solutions for businesses that allow subscribers to create websites and have an email automation system and funnels.
However, the critical objective is different in these two cases. For Kajabi, the platform is mainly intended for creating online courses. So designers and coaches can sell memberships for the knowledge they want to impart.
Here is a direct review of Kartra vs. Kajabi for more information.
You can also check out my full review for Kartra for a closer look at this platform.
Check out my comprehensive guides to compare other platforms:
FAQs
Can I sell physical products on Kajabi?
Yes, you can sell physical products through Kajabi. However, the software is primarily designed to sell digital courses and products.
Is Kajabi an LMS?
Yes, Kajabi is a web-based learning management system (LMS). LMS software is used to provide training courses and educational content in written and video formats.
What does Kajabi mean?
According to one of the founders, Travis Rosser, Kajabi is an indigenous word that means “to fly away.”
Final Verdict
With so many features, it's no wonder that Kajabi has become the go-to platform for those who want to design AND market their course.
The intuitive interface and simple features make this tool a breeze, even if you are a novice!
And don't worry about paying more: you get all of these benefits at an affordable price.
I recommend Kajabi as a high-end course creation tool that is constantly updated.
You can give it a try for yourself with a free trial.
