Sinch Mailjet: Emailing solution for your marketing campaigns

What is Mailjet?

Mailjet is a platform specialized in the management ofEmails and marketing campaigns.

Its versatility and its analytical dashboard set it apart on the e-mailing software market.

• Created in 2010 : Mailjet was co-founded by Wilfried Durand and Julien Tartarin.
• Global recognition : Used by millions for various emailing needs.
• Localization : Headquarters in Paris (France) and technology centers in New York, Toronto, London, Berlin, Dusseldorf, Barcelona, Amsterdam, Sofia and Ho Chi Minh City.
• ‍Acquired by Mailgun : Although purchased by Mailgun, the Mailjet software maintains its identity and continues to develop its offer. AFNOR and ISO 27001 certifications, attesting to compliance with the RGPD and security standards, are maintained. In addition, customer data remains hosted in the European Union according to a press release at the time of Alexis Renard.

Mailjet is a leading emailing solution, combining French expertise and a commitment to data privacy and security.

Who are Mailjet users?

Mailjet meets the needs of a variety of users:

• Entrepreneurs and Small Businesses: New startups and businesses looking for simplicity and accessibility.
• Marketers: Specialists who want targeted campaigns and behavioral analyses.
• Developers: Looking for robust and highly flexible APIs for emailing integration.
• Large Businesses and Institutions: Organizations in need of mass mailings and advanced functionalities.
• E-retailers: Communication on offers, promotions and reliable transactional emails.

Mailjet is therefore the right tool for a multitude of professionals, whether they are just starting out or already well established.

Mailjet Features

Mailjet is an emailing software, aimed at facilitating the design, sending and monitoring of your emailing campaigns.

In this article, we are going to detail its features so that you can better understand how this tool can benefit your business.

1. Email marketing with Mailjet

Email marketing is a powerful way to reach each customer individually on a large scale.

Here's why Mailjet software is the tool of choice for optimizing your campaigns.

• Targeted interactions: Communicate individually with your customers on a large scale.
• Deliverability: Make sure your emails reach the inboxes.
• Drag-and-drop editor: Easy-to-use design for beautiful and responsive emails.
• Real-time collaboration: Coordinate directly with your team to produce quickly in multi-user mode

The Mailjet software editing tool offers you unparalleled flexibility to meet your email design needs.

2. Personalize your messages

Give each recipient a unique and relevant message.

• Adaptive models: Adjust the appearance and content according to the recipient's profile.
• Dynamic sections: Display content that's specific to specific segments of your list.

With Mailjet software, each email becomes a unique experience for your customers.

3. Manage your contacts with ease

Having a clear management of your contacts is fundamental to ensure relevant and optimized campaigns.

• Easy integration: Add a signup widget to your site to grow your audience.
• CRM sync: Keep your lists up to date with seamless integration.

Keep an eye on your contacts and make sure your messages reach them.

4. Optimized teamwork with Mailjet

Efficiency lies in collaboration, and the Mailjet software makes it easy.

• Sub-accounts and permissions: Manage each member's access and roles.
• Independence and control: Each member works freely, but always within a defined framework.

Optimize your efforts by working together in a consistent manner.

5. Advanced statistics for your campaigns

Evaluate, analyze, and improve with accurate data.

• Real-time performance: Track deliverability, open rates, click rates, and more.
• Geographic insights: Find out where your emails are being viewed from and through which browsers.

Measure the impact of your campaigns to constantly improve them with Mailjet software.

6. Fast API integration

For technically oriented businesses, Mailjet offers a robust solution.

• Various libraries: Quickly integrate Mailjet into PHP, Ruby, Python, C#, Java, and more.
• Full documentation: Everything you need to get started is right at your fingertips.

Mailjet software makes email integration for developers easier than ever.

Native integrations are also available and offered by MailJet such as Wordpress or Zapier.

7. Ensure the deliverability of your emails

Your emails deserve to be seen.

• Deliverability services: Maximize your chances of reaching inboxes.
• Verification tool: Reduce errors and maintain a clean list.

With Mailjet software, the visibility of your emails is optimized.

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Mailjet is a complete email marketing software for your email marketing needs.

From design to analysis, contact management and team collaboration, every stage of your email strategy is covered.

Make sure you're offering the best to your recipients with Mailjet.

Customer Support

To benefit from an optimal service with emailing software, it is essential to have reliable customer support associated with your account.

Mailjet offers several communication methods to meet user needs.

Whether it's an urgent request or a complex issue, each method has its pros and cons.

1. Live chat

The use of live chat for customer service offers undeniable advantages for an emailing software like Mailjet:

• Immediate response : Save time and get quick clarifications in your account
• Real-time communication : Chat directly with an agent without delay.
• Sharing media files : Upload screenshots and videos to illustrate your problem.

However, this method presents some challenges:

• Complex problem solving : Some issues that require the intervention of other teams on your account may take longer.
• No ongoing support : Chat is not always available.

2. Phone Support

Opting for telephone support has its own advantages for an emailing software like Mailjet:

• Immediate response : No need to wait for help with your account
• Personal relationship : Direct interaction with an agent.
• Fast resolution : Issues are generally resolved more quickly.

Nevertheless, some disadvantages should be noted:

• Waiting time : It may take longer before reaching an agent.
• Complex problem solving : Some issues that require the intervention of other teams may take longer.
• No ongoing support : Support is not always available.

3. Ticket support

When it comes to tracking down more detailed issues, ticket support may be the ideal choice:

• Ongoing support : Open a ticket at any time in your account
• Dealing with complex problems : Ideal for questions that require further research.
• Sharing media files : Upload screenshots and videos for better understanding.

However, it is essential to be aware of potential delays:

• Waiting time : May take up to 24 hours for a response.

In summary, the choice of the support method depends largely on the nature of your problem or your request.

It is crucial to choose the most appropriate method for a quick and effective resolution.

Security and Privacy

When it comes to managing electronic communications, security and privacy are critical. MailJet is well aware of these requirements and has taken significant steps to ensure the security and protection of its users' data.

MailJet is certified in accordance with the international standard ISO/IEC 27001:2013, a globally recognized information security standard. This means that the company has strict controls in place to ensure the security of the information it manages.

In addition, as a European company, MailJet strictly complies with the General Data Protection Regulation (RGPD). This regulation is the reference legislation for the protection of personal data within the European Union.

Key points of their security and privacy policy:

• Data encryption : All data is encrypted, both at rest and in transit.
• Protection against DDoS attacks : Specialized defense systems are in place to detect and mitigate attacks.
• Two-factor authentication (2FA) : For an extra layer of security when connecting.
• Secure preservation : Data is stored in secure data centers in Europe.
• Restricted access : Only authorized employees have access to customer data.

It's crucial to understand that trust is critical in today's digital age. With its certifications, robust protection measures, and commitment to GDPR compliance, MailJet aims to offer an email marketing platform that businesses can truly rely on for the security and confidentiality of their communications.

Pricing

Mailjet offers flexible pricing.

Let's discover together the different offers of Mailjet, a must for emailing.

Free plan

0€/month, always free.

6,000 emails per month, 200 emails/day.

Unlimited contacts, API, SMTP Relay, Webhooks.

Advanced email editor.

Basic statistics.

Essential Plan

Starting at 14€/month.

15,000 emails per month, with no daily limit.

All the features of the free plan.

Online customer support, without Mailjet logo.

50 email previews per month.

Email address verification.

1 sub-account.

Premium plan

Starting at 23€/month.

15,000 emails per month, with no daily limit.

All Essential plan features.

Advanced statistics, marketing automation.

Dynamic content, A/B testing.

Multi-user, up to 10 sub-accounts.

Personalized plan

Price on request.

All the features of the Premium plan.

Deliverability services, dedicated manager.

Custom IP, Deliverability Reports.

Mailjet offers offers adapted to all needs, from start-ups to large companies.

It's up to you to choose the one that best suits your emailing ambitions.

Alternatives to Mailjet

1. ActiveCampaign

ActiveCampaign is a leading email marketing software that offers advanced solutions to optimize the customer experience at every stage.

Its reputation comes mainly from its powerful automation functions.

Features

• Advanced email automation
• Predictive actions based on machine learning
• Integration with over 850 applications (e.g. Facebook, Shopify, WordPress)
• Intuitive list segmentation
• Robust email flows
• Integrated CRM
• Customizable lead scoring system
• DETAILED ACTIVECAMPAIGN REVIEW

Pricing

• List: $9/month
• Plus: $49/month
• Professional: $149/month
• Business: $258/month

14-day free trial

Overall, if you're looking for an all-in-one email marketing software that combines email marketing, CRM, and automation tools, ActiveCampaign is highly recommended.

Although a bit more expensive, it excels compared to Mailjet when it comes to automation.

2. Mailerlite

Recognized for its ease of use, Mailerlite is used by more than 600,000 customers around the world, offering affordable and effective email marketing solutions.

Features

• Intuitive user interface
• Responsive email designs
• 24/7 customer support
• Landing page creator
• E-commerce integrations
• Email Surveys
• Robust email deliverability
• DETAILED MAILERLITE REVIEW

Pricing

• Free version (up to 1,000 subscribers)
• Premium plan: $10/month

100% Free trial of the premium version

For those who are starting out with email marketing or looking for a simple and affordable solution, Mailerlite is a great alternative to Mailjet.

Its interface is perhaps more suitable for beginners than Mailjet.

3. GetResponse

GetResponse stands out as an all-in-one online marketing platform.

It is particularly effective for creating sales funnels and automated landing pages.

Features

• Autofunnel for lead generation
• Over 30 ready-to-use email templates
• Advanced automation tools
• Drag-and-drop constructor
• Advanced email segmentations
• DETAILED GETRESPONSE REVIEW

Pricing

• Starting at $12.3/month
• Discounts for annual plans

30-day free trial

If the goal is to create sales funnels and landing pages in addition to email marketing, GetResponse has an advantage over Mailjet.

However, it is important to consider the cost and the learning curve for advanced features.

Final review on Mailjet

Mailjet is undoubtedly one of the most robust email marketing solutions on the market.

Its strengths lie in its ease of use, its flexible APIs for developers, and its ability to manage email marketing campaigns as well as transactional emails.

In addition, real-time support for major plans is a real plus, ensuring users get quick assistance in case of problems.

However, some might argue that its pricing, while competitive, isn't always best for very small businesses or early-stage startups.

Also, while its email editor is advanced, it may require a learning curve for novices.

If Mailjet doesn't fully meet your needs, here are three alternatives to consider:

Brevo : Especially suitable for marketers thanks to its automation tools.

GetResponse : A solid choice for those looking for more than just an email marketing service, thanks to its webinar and landing page capabilities.

Mailchimp : A user-friendly interface and varied integration options make it popular among entrepreneurs and small businesses.

In conclusion, Mailjet is a solid solution for a wide variety of users, but as with any tool, it is essential to assess your specific needs before engaging.