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5 steps to discover questions from readers of your Blog
By striving to discover the most pressing questions from your readers, you will be better able to write quality content that generates traffic to your blog.
Here's a five-step plan to get you started as soon as possible.
1. Survey your customers
If you want to know what your readers want, the The easiest way is to ask them. Use multiple choice questions and open-ended questions to get to know your readers better. Understanding the “level” at which they are in relation to the subject of your blog will also guide you in writing your articles.
Surveys should be distributed via your website, social networks, and newsletter. The more responses you get, the better your understanding of your target audience as a whole will be.
The best entrepreneurs are those who take the time to understand their customers like the back of their fingers.
2. Pay attention to the comments section
Your readers won't always wait to tell you what they want to see on your blog. Comments on individual articles often require additional information on a particular topic. They may ask you to cover an entirely different topic or to delve into an area that you have only briefly touched on so far.
If you write content that reaches your target audience, you'll have no trouble generating feedback.
Add to that the feedback you receive through social media, and you can get a first idea of what topics your most passionate fans are interested in.
3. Evaluate the data from the previous content you wrote
You can't always count on feedback from your readers to know what content they need the most.
Les website analysis tools are your best allies when it comes to determining what content your readers want. Look at the posts that got the most clicks. Identify the messages that readers spend the most time on and that have the lowest bounce rate. If you use affiliate programs, you can even review the items that have generated the most revenue. All of this information is at your fingertips to help you identify the content that best resonates with your readers.
After identifying your top performing articles, think about related topics you could write about next.
4. Analyzing social media engagement
Comments aren't the only form of social media engagement that can help you identify what your readers want. Likes, shares, and clicks are all indicators that can be just as important as comments. These metrics are more valuable than the overall reach because they indicate that your audience was interested in the blog post you shared.
To determine which messages generate the most interest, Hootsuite recommends adding up the total number of engagements for a particular post and dividing it by the total number of followers. Multiplying this total by 100 will show you the percentage of users who have engaged with this content.
The most interesting content on social media should serve as the basis for future blog topics because it will help you develop your strategy.
5. Perform a keyword search
You should not rely solely on your current readers when choosing topics for your blog. To develop your audience as What entrepreneur, you need to look for topics that will attract new readers. Keyword research is not only useful for SEO, it's also one of the best ways to identify “trending” topics.
For example, if you enter a subject in Google Trends, you will get detailed results that highlight the interest in this topic over time, as well as the related topics and queries that are currently in fashion.
SEMrush is also a great tool for finding all the related topics in your niche, you can open an account and use it for free.
This will allow you to identify popular topics in your niche. These topics will likely answer questions that your readers want answered now, giving you a powerful resource for crafting relevant blog content.
The ability to visualize the popularity of a keyword over time can also help you predict seasonal trends, allowing you to plan your blog content months in advance.
Regardless of your blog revenue goals, meeting the needs of your readers should always come first. Understanding what they want will allow you to produce quality content that interests them and answers their questions and concerns. If you make your readers your priority, the results you hope to achieve with your blog will naturally follow.
