.svg)
Importance of SEO
As a startup, you should take a close look at your efforts to promote your business. Search engine optimization (SEO) may seem like a long and tedious process to undertake, but the results can be very rewarding.
Search engines act as bridges that connect you to customers who are looking for the services you offer. SEO is a very effective marketing tool because it allows you to be more visible to your target customers. After all, 67.61% of traffic is attracted by the first five organic results of the search engine.
Your customers' search queries are aligned with the keywords you've included in your website content. The result?
Users find solutions to their needs, and your startup generates highly targeted prospects. By improving your SEO efforts, you will be able to maximize the revenue generated by these leads.
Here are a few other benefits of SEO for startups:
- Increased credibility and authority on search engines
- Access to valuable information and data on customer behavior.
- Long-term and consistent benefits
Now that you know why you should invest in SEO, here are a few things to keep in mind to ensure SEO success.
Startup SEO success
While SEO is a sustainable marketing strategy, it is much more than that. For startups, SEO should be included in the process of creating initial business strategies. The idea behind it is that your SEO strategy should be aligned with your business goals from the start.
Many entrepreneurs make the mistake of leaving SEO for a much later stage, which can reduce its effectiveness for your business. Did you know that 90% of the content Is not getting any search traffic from Google? So the sooner you start your SEO efforts, the better.
The right approach here is to plan and budget SEO activities early on. In this way, your startup will be able to benefit from the various advantages that SEO has to offer.
Startups must therefore take a holistic approach to SEO from the early stages in order to achieve measurable results.
Analyze the competition for your strategy
When it comes to looking for an SEO strategy, analyzing what your competitors are up to is a great place to start. This can give you a number of useful pointers about what works and, more importantly, what doesn't.
Start by making a list of competitors you want to research further. The things you want to focus on during the search include what keywords they're using and what type of content is generating the most traction. Tools like SEMrush, Ahrefs and SE Ranking are very useful for identifying the keywords they are ranking for and strengthening your SEO efforts accordingly.
In addition, call on a freelancer on Fiverr reputed to help analyze your competitors in a more thorough way.
When choosing the right keywords for your content, volume and competition are important, but so is the intent behind them. By understanding the intent of keywords, you can separate pages on your website to meet the queries of your target audience. It's also helpful to dissect the “People Also Ask” section to find the exact queries you need to target.
Optimize the ergonomics of your website
When you are a startup, you may have been advised to update the UX design of your website more often than you would. And that's for an essential reason. The UX of your website plays a crucial role in defining its performance and aims to meet the needs of your users.
More importantly, the perfect UX doesn't exist, at least not in the long run. Your UX may work for your website for a while, but you'll need to constantly analyze and adjust it. So how do you go about it?
Too often, you ask yourself, “What areas or elements of my website work for my users?” Of course, the answer may seem complicated at first. But heatmaps can offer a visual interpretation of the responses triggered as a result of interactions with the website interface. This allows you to take advantage of every scroll, click, and pause your user makes to improve the design.
When used in combination with other analytics tools, you'll be able to align the visual clues in the heatmaps with why certain events are happening on your website. These events can include bounce rate, dwell time, and exit pages. Essentially, you'll be able to generate information about which parts of your website work best and which parts need improvement.
Google Analytics is one of the preferred tools for generating and studying analytics and information associated with your website.
Finally, in your quest to take your UX to the next level, you can also work in a more complex way with navigating your website. For example, using a hamburger menu can help keep your web page relatively uncluttered. Hamburger menus appear as a single icon that can be clicked to bring up a more detailed list of options or pages.
Inform your target audience
Gone are the days when you only needed to post a sales pitch to attract customers. This is especially true for startups that are exploring special niches. You may need to realize that your audience needs to be educated and aware of your product or business.
How do you get there? By producing content, of course. But that would not be enough. You need to pay attention to the type of content you want and what parameters to take into account for it to be effective. And yes, it has to be of high quality.
To get quality content, be sure to target the niche keywords that your target audience is most likely to use in their search queries. It would also be beneficial to use top-level long-tail keywords as they help you reduce search intent to a greater extent. In addition, they represent over 70% of all web searches. Because these keywords are more focused on conversation, they're more likely to be useful in the long run.
Additionally, you can also include frequently asked questions (FAQ) in your content in order to answer questions from potential customers about your product or service. You can take inspiration from People Also Ask (PAA) for these types of questions, to ensure that you can also target the questions that people ask most often in their Google searches. Tools such as Google Analytics and Answer the Public can also be useful in this process.
When you're just a startup, establishing credibility becomes a much more important task than simply publishing content. In this case, encouraging people to post reviews and testimonials can be very beneficial. After all, 92% of people declare that they refer to reviews and testimonials before making a purchase.
Ask your customers to rate the product or service you offer - positively or negatively. Also, if they loved their experience, encourage them to share their story with you and post it on your website for visitors to review. User-generated advertising is and will always be a great way to establish the credibility of your brand and product/service.
Develop backlinks
Your dream of running a successful startup can quickly become a nightmare if you're operating in a highly competitive landscape. You may be wondering what you can do to maximize the results of your campaign and outperform your competitors on search engines.
If you think that investing thousands of euros in paid advertising campaigns can help you beat the competition, you are going to be surprised. This can be a futile exercise if you don't complement it with link-building activities to increase your organic reach. More specifically, it is crucial to get authoritative websites to link to your site.
Links are known to be among Google's top three ranking factors. However, over 66% of web pages have no backlinks.
There are a number of ways to build relationships and the results depend on how effectively you deploy these tactics to your advantage. The most beneficial strategy you can adopt is to use a combination of these strategies to rank higher in the SERPs.
Local list
To put your startup on the map, the first thing you need to do is make sure you're on the local lists. 97% of people discover a local business online rather than through another source.
Also, what is the point of promoting your startup if people living nearby have no idea? In most industries - B2B and B2C - customers prefer that the business they buy from be local.
Listing your business in local directories should therefore be one of your top priorities. Local listings make it easy for potential customers to discover your business and access your contact information. These platforms generally generate qualified leads that can prove beneficial to the growth of your business.
Let's say you have a SaaS startup. SEO for SaaS startups can be complicated, but something as simple as having your business on local listings can help. This will give you a head start in terms of targeting customers in your region. But how?
And what about the fact that there was a increase of 900% the number of searches “near me” and “near me”? You can take advantage of these search queries by using long-tail keywords in your website.
Building broken relationships
There are very few things that can hinder the user experience like a link that leads to a 404 page. Building broken links solves this problem. This is the process of replacing 404 pages or broken links with correct links to the target website and web pages.
It's important to do this because links are powerful ranking factors for Google, and bad or incorrect links can potentially break your SEO experience. A broken link can cause you to lose a lot of bond juice.
Creating broken links is actually a great way to connect with reputable publishers and websites. You have the option of getting a backlink to your own page or article if it is relevant to the inaccessible page. This process actually requires a lot less effort than having to create backlinks from scratch. Check out this email template:
By using such email templates, you can easily create backlinks for your content, while also offering help to the publisher or the website.
Creating links to resource pages
The Internet is a vast place and without the right directions, you can find yourself lost. And who gives these indications? Links embedded in the content.
Let's understand this with an example. Let's say you're looking for a trustworthy solar company in Melbourne that you can partner with for your brand. How do I find one? You go to Google and type in “top 10 solar companies in Melbourne.” It's pretty simple, isn't it?
But there may be hundreds of solar businesses in Melbourne, if not more. It would not be realistic to visit every website and assess which one would be best for your business. If only you had a resource that narrows down and lists the best solar companies in the region for you. Well, that's the case. And they're called resource pages.
Here's what they look like:
By clicking on this useful link, you will be able to filter the best solar companies in Perth much more easily and get an aggregated list of links that you can quickly sift through. Imagine the benefit you can get by being an agency on such a list.
That is exactly the purpose of creating links to resource pages. If you're a startup that specializes in a certain niche, you can get backlinks to your website by going to websites that have published a list of businesses operating in that niche. So, if your business is working in SEO for SaaS startups, you could be on a list with a similar name.
Before asking a website to put your site on their list, check their domain authority and monthly traffic. This will give you a better understanding of whether being on their list is beneficial for you. Also, remember that customers can visit these sites even after discovering your business, in order to verify your credibility.
Unrelated brand mentions
So far, we've talked at length about the importance of harnessing the power of good old link juice. But getting brand mentions on authoritative websites is also a very underrated way to establish credibility. Talking about building credibility online would be incomplete without talking about the role of Google EAT.
EAT is the acronym for Expertise, Authoritativeness, Trustworthiness, and focuses on your efforts to ensure the credibility of your content.
Brand mentions are a small step in your journey to get there. By acquiring unrelated brand mentions on authoritative websites, you ensure that your brand name stays in the minds of potential customers. Additionally, these mentions can be valuable opportunities to get backlinks.
If a website has mentioned your brand, it's already aware of what you're up to and your credibility, making it easier for you to gain links. To identify unrelated mentions, you can use a combination of the best SEO tools for startups such as Ahrefs, Screaming Frog SEO and Moz.
Sure, some industry experts may think that these mentions are just missed opportunities that can be backlinks, but that's not always what you want. Avoid looking for a backlink if the context in which your brand is mentioned is negative, or if the website asks you to pay for the links.
Reverse image search
When all is said and done, seeking credit where it's due is a great idea to capitalize on the growing popularity of your startup. When we talk about content, many make the mistake of neglecting the role of images and videos in their SEO strategy. Remember that more than 50% of searches in 2020 will be based on image and voice.
You may have already heard about looking for reverse images when buying specific products. This is the process of uploading an image to Google Images and looking for matching results. What you might not know is that this process can also help you build relationships. In fact, it can be a very productive task, if done correctly.
Basically, you're doing a reverse image search to identify websites that used images you own the copyright to. You can then ask them to credit you by creating a link to your website - winning!
Combine Google Image Search with Screaming Frog SEO Spider to identify websites that are using your images without permission. Then, a simple email to the publisher of these websites asking to insert your link as an image credit should do the trick.
Guest articles
If you thought guest posting wasn't as effective as it used to be, think again. According to a report by SEMrush, over 76% of editors plan to publish at least 1 to 10 guest articles every week. So if you have industry expertise and knowledge to share with people, start publishing guest posts already.
Guest posting is a proven way to generate quality backlinks for your website. Through guest posting, bloggers can publish their content on other authoritative websites and get backlinks for their own website. But beware, most publishers prefer to publish content that sparks new conversations and ideas rather than blatantly promoted.
With guest posts, you can reach new audiences, extend the reach of your brand, and significantly boost your organization's SEO efforts. It can also indirectly help you develop your email list and social media audience. A detailed author bio allows your brand to get the recognition it needs through guest posts.
Additionally, try to publish your articles on multiple websites in order to maximize backlinks for your content. Over 56% of people who post on multiple websites, compared to only 7% that publish on a single website
In summary, try to post guest posts on multiple platforms and ensure the quality and accuracy of the content.
Adopt content marketing
Content marketing is undeniably one of the most important tools to consider when you want to boost the growth of your startup. No matter who you ask, investing in quality content is inevitably top-notch SEO advice for startups.
If there is one aspect of your website that you should definitely not hesitate to invest in, it is your content. It is not surprising that 84% of marketers say they already have a content marketing strategy. It also means that even if you start now, you have some catching up to do.
A lot has changed over the past two years as the pandemic has caused businesses to reconsider their marketing strategies. As expected, over 94% of content marketers have had to completely change their approach to content marketing.
Admittedly, the barriers to entry for content marketing are pretty low, but there's already too much competition to manage. With that in mind, here are three factors that all marketers should consider when creating their content marketing strategy:
- Clarity : The topic or niche for which the content should be created should be clear and defined. It would also be beneficial to effectively cover a few channels,
- Quality : Each piece of content should be of high quality; at first, content performance is secondary.
- Coherence : Continue to produce content and develop channels to generate exponential returns over time.
In addition to these three factors, there are a few other things you can do to boost your content marketing strategy.
Periodic content audits
One of the best ways to stay in control of your content is to make sure everything is up to date. You can easily achieve this by conducting periodic content audits.
Content audits allow you to make decisions based on data and track Marketing KPIs that tell you how your content is performing. More importantly, content audits can help you identify areas for improvement and help you reach your goal.
Regardless of the look and performance of your website, content is an aspect that will continue to evolve. The logic behind this is simple. The way people do their research is constantly changing. The content that worked for you a few years ago may no longer be suitable. So it's a good idea to review your existing content, add new keywords, and double-check SEO settings.
That way, you'll be in a better position to improve your content marketing strategy based on recent trends and Google guidelines. During this process, feel free to remove any content that doesn't add value to your content strategy and instead focus on the things that you know got better responses from your target audience.
Create and promote assets that can be linked
Linkable assets are pieces of content that are created to generate a large number of backlinks. It goes without saying that your content should therefore prove to be very valuable for your readers.
To create assets that can be linked, you need to look for quality information on multiple websites in your niche. Since they are generally not commercial in nature, product pages and other promotional materials are not considered when creating a linkable asset. Assets that can be linked can include infographics and even ebooks.
Here is a great example of an asset that can be linked, created by Oli Gardner :
At 13,000 words, this guide is as detailed as possible and continues to garner a lot of interest even ten years after its initial publication. The guide explains month by month how beginners can do effective online marketing.
In addition, if you opt for a colorful infographic, you will be able to increase 82% attention span of your reader. Let's understand this better with an example.
Let's say you're a tech startup that specializes in software for small businesses.
SEO for tech startups can be tricky because your content can often take on a technical tone. Here, you can try to create an infographic that suggests better performance in small businesses that invest in software products. You can easily access and reuse public data on the subject to generate a detailed infographic.
Infographics can be a great connecting asset for almost any type of business, not just tech startups. 86% of marketers agree with this observation and are striving to make visuals an important part of their content strategy in 2021.
Newsletters
If you are one of those who think that emails are outdated, we have news for you. Emails still generate 42 euros for every euro spent, i.e. a return on investment of 4200%. So yes, emails are very effective, and you should be looking for ways to exploit them for your startup in 2022.
Email marketing, when done right, can deliver great results for your startup and boost your growth like never before. Be sure to check out the resources of email marketing guide to help you navigate the process.
You might be wondering what emails have to do with content marketing, and you're right.
Except that email newsletters play a crucial role in the success of your marketing strategy.Inbound Marketing. The “push” of email newsletters and the “pull” of an effective content marketing strategy can be an excellent balance for your growing startup.
That said, the real challenge is creating engaging email newsletters that encourage readers to open and engage with them. Experts suggest that personalization can be a great way to ensure that your target audience enjoys and even looks forward to your newsletters. After all, for users, ignoring your brand newsletters is as easy as marking them as spam.
DailySkimm is establishing itself in the field of email newsletters by creating engaging content and presenting it in the form of excellent email newsletters. The company takes current events and presents them in an easy to digest format, aimed at millennial women. A true example of growth through content:
In addition, integrating the right balance between high-quality content and visuals that are targeted at your users can discourage unsubscriptions and increase your chances of standing out from the crowd. There are a lot of drag-and-drop editors out there, such as MailerLite and Moosend, which can help you create newsletters that are highly engaging and visually stunning.
These tools are great for startups because they even allow you to create newsletters for free until you reach a subscriber limit.
With the right emailing strategy in hand, you can strongly boost your content marketing strategy through newsletters.
Thought leadership campaigns
Your content marketing strategy can't be as effective as your networking. How, you ask?
You can continue to produce content until your bandwidth allows, but it's still not going to be as effective as if you had an industry expert backing you up. When you're a startup and still in the process of establishing credibility, getting a vote of confidence from esteemed experts can make all the difference.
Additionally, 90% of content marketers gave informational messages a higher priority than sales messages in 2021.
Strive to actively collaborate with industry experts from the start. Reach out to those you admire the most and keep them informed about the work you're doing and the goals you want to achieve. Who knows? Some of them might even be interested in giving you a boost on their blog or social media channel.
Also, it's helpful to know that your target audience always wants to hear from an expert who knows what they're talking about. More importantly, the ones that have already proven themselves. Experiment with different types of content formats, such as interviews, webinars and podcasts, and bring these experts on your podcast hosting platform..
Essentially, you'll be expanding your reach and illustrating the usefulness of your brand through thought leadership campaigns. This can help you generate more social proof and boost your engagement significantly. Publishing content that is powerful and useful to your audience can position you as a trustworthy and credible source of information and data in your niche. Needless to say, this could prove to be a boon for startups that are still in the process of finding their footing in the industry.
Case studies
As a startup, you can easily find yourself in a position where you need to highlight your credibility and expertise. This can often be disheartening and, more importantly, yield little or no results if you don't have evidence to back up your claims.
Case studies go a long way in reassuring your customers about your expertise and the results you are in a position to generate. Startups can rely on case studies for more social proof because they allow you to take evaluations and testimonials to the next level. And people are interested in the opinions of others, because more than 95% of them say that reviews significantly influence their buying decisions.
Here's how Fractl Do what you need to do to be effective:
Furthermore, storytelling has long been an effective marketing strategy for small and large businesses. It can help you create stories that stay in the minds of your website visitors. And creating case studies is the perfect way to do that. However, to date, only 13% of marketers use case studies as part of their content marketing strategy.
This is good news for startups because you can create documents that few of your competitors work on. It's the perfect way to stand out from other businesses simply by your content.
Lead Magnet
Did you know that content marketing activities cost 62% less than traditional marketing activities and generate 3 times more prospects ? That shows the power of an effective content marketing strategy if you are really in a position to exploit it.
So, if you thought that content marketing was only there to help you improve the performance of your website and your SEO, maybe you should reconsider your judgment. While content can be used to educate and raise awareness among your audience, it can also be used to achieve great lead generation results.
So, if lead generation is at the top of your priority list, lead magnets can help. Offering content with restricted access, such as white papers, tip sheets, tip sheets, webinars, webinars, checklists, and study reports, in the form of incentives, is a proven way to generate leads.
Of the various types of reference magnets you can opt for, the written and video content of reference magnets offers the highest conversion rates. In fact, 84% of marketers say that videos have played an important role in lead generation.
That brings us to the next type of content to discuss.
Video content
In recent years, video content has exploded in popularity and shows no signs of slowing down. In 2021, 86% of businesses use videos as a marketing tool.
The pandemic has inevitably increased the extent of video consumption by people around the world. Marketers are therefore more confident than ever in the return on investment that can be expected from videos.
Depending on the nature of your business, you can explore several types of videos for your startup. If you have a unique product that requires you to educate customers, consider creating how-to videos. Or if your product has just been extensively upgraded with new features, you can demonstrate the new feature updates using videos.
Additionally, marketers who use videos in their content strategy are experiencing a 49% faster growth only those who don't. As a startup, such growth can help put your business on the map and should be at the forefront of your content marketing efforts.
Podcasts
Finally, one of the tried and tested forms of content that could take your startup to the next level is podcasts. In 2021, it is estimated that the global income from podcasts will reach 1.1 billion dollars. This demonstrates significant potential for startups to market their content as well as to earn by doing so.
Today, there are over 1 million podcasts available on various channels and their popularity is constantly growing. With such a rapid growth trajectory, it would bode well for businesses to start create podcasts and to integrate them into their content marketing strategy.
As we saw earlier, podcasts allow you to bring in and interview industry experts, which can boost your credibility as a brand. Plus, they're easy to create, and other than the initial setup, they don't cost much. So, launching a podcast for your startup could well be the next big step for the growth and performance of your business.
Podcasting can even allow you to create a community that loves to stay up to date with updates and knowledge in your niche. However, what makes podcasts such an attractive option for startups is that they can help you develop a definite advantage over your competitors in terms of SEO. Podcasts are easily shareable and can actively engage your target audience, making it easy for your business to grow.
Stay up to date with SEO trends
As a startup owner, very few things will help you as much as staying up to date. From the start, continue to learn about the ins and outs of the world of SEO by studying trends and news related to it.
The advantages of this approach are multiple. First of all, you will be in a position to acquire more knowledge in this area and to implement it in a concrete way for your business. Second, it is the need of the hour. Google releases new updates almost every year, and it's helpful to stay up to date with the guidelines in order to keep your website optimized.
You can keep up to date with the latest SEO trends and news in two main ways:
Newsletters
As a startup, staying on top of the latest SEO trends and performances will help you more than you think. This will allow you to stay ahead of your competitors and keep up to date with all the changes and updates in the industry. And one of the best ways to gain this knowledge is by looking at SEO newsletters.
Today, SEO is a major industry in itself that employs thousands of people around the world. Some of them are experts in the field, very experienced and have valuable ideas to share. These experts can guide your SEO efforts and help you channel those efforts in the right direction.
SEO newsletters are perfect for this purpose, as they allow you to absorb this valuable information in small bites. If you're not sure where to start, here are a few of our favorites:
- tldr Marketing: Perfect for getting digital marketing, SEO, and social media knowledge and updates with no frills.
- #SEOFOMO: ideal for getting the latest news and updates on all things SEO, including tools, recent ideas, and job opportunities.
- #SEOForLunch: Written by Nick LeRoy, this newsletter offers information on all things SEO and helps you stay on top of Google updates.
Subscribing to these newsletters allows you to get information from industry experts and can help you develop an effective SEO strategy for your startup.
Podcasts
As we saw earlier, podcasts can be a rich source of important information if you find the right creators to subscribe to. While newsletters give you updates and news in snippets, podcasts allow you to listen to experts who dive deeper into important SEO topics.
Podcasts can also be a great option when you want to gain a lot of knowledge and insight into SEO, but you also want the option to do it on the go. Most podcast lovers listen to them while they are in transport or in the car. So you don't have to set aside time separately to gain much-needed SEO knowledge.
Conduct regular SEO audits
Now that you've set up your Google Analytics account, it's easier for you to do SEO audits regularly from your website. To do this, you can use a combination of different metrics and parameters in the GA dashboard.
However, it can undeniably get a bit complicated. You can also use tools like Ahrefs, Moz or SEMrush to carry out comprehensive SEO audits. These SEO software are easy to use and can help you get detailed information about the SEO performance of your website.
SEO audits can help you generate a detailed report on the visibility of your website, and its performance on search engines.
Monitor the ranking of your keywords
Keyword ranking allows you to know the position of your website for a specific keyword.
Let's understand this with an example. If you're a tech startup that specializes in computer accessories, you want to rank higher on the first page when a user searches for a “wireless mouse seller.” If you're ranked 10th, you can use this knowledge to optimize your SEO efforts in the right direction.
This should be done on a regular basis, as a keyword that you may rank in first position today may not perform as well a few months later. Plus, the way users search for things is constantly changing, so you can update your content with new keywords if none of the ones you're currently using are right for you.
There are plenty of tools, both free and paid, that you can use to check keyword rankings. Full toolkit providers such as Ahrefs and Moz offer built-in tools for this purpose.
Check your backlinks frequently
As we saw earlier, the importance of backlinks in determining your SEO performance cannot be underestimated.
As a startup, you may want to build tons of backlinks as soon as you can to boost your SEO performance.
However, there is one caveat.
Not all inbound links are beneficial for your site's SEO.
While quality backlinks improve your organic rankings and traffic, toxic or spammy links can hurt your SEO. In addition, Google can also penalize your site and lower it in the search results if your backlink profile seems to be spammy.
A good backlink strategy is therefore essential.
So be sure to periodically audit your website's backlinks so you can identify harmful links and remove them. Here are some quick tips:
- Find all the inbound links on your website using the Google Search Console.
- Then use backlink audit tools that can help you filter out toxic links.
- Contact the owners of the sites in question and ask them to remove the links.
- Disavow remaining links using Google's disavow tool. But be careful when using this tool and make sure that you are not disavowing any quality backlinks. Ideally, you should only use this option as a last resort.
- Google will process your disavow request and will not take spammy links on your site into account when indexing and ranking your web pages.
Additionally, a backlink audit will also help you identify high-authority links and linking domains. You can target similar or competing sites for your link building campaigns in the future.
Analyze your Google My Business statistics
Google My Business, aka Google Business Profile, is a very valuable tool for any startup, as it allows your business to appear on Google Maps and Search at no additional cost. This can be very beneficial from a local SEO perspective, as it can increase your visibility in local listings and allow customers to get essential information on how to reach your business.
Creating your Google Business profile is quite simple, and can be done easily by following a simple procedure, step by step. If you haven't registered your business on Google My Business yet, simply sign in to the website with your registered Google account. Next, search for your business and add the required details to create a comprehensive listing for your business.
A typical Google business profile includes business hours, NAP details, and an option for customers to leave reviews about your business. It can also help you communicate sales information and set up a simplified management system for your business information.
Additionally, the analytics generated by your Google Business profile can help you understand how visible your business is in the SERPs. Take advantage of these analyses to refine your SEO strategy and strengthen your grip on local prospects.
FIND OUT MORE: Top SEMrush Alternatives
How to follow your SEO in 5 steps?
By now, you should have lots of ideas and knowledge about how to create an SEO strategy for your startup. We'll be honest - the road is not easy and will require a number of considerable efforts on your part.
But after you've spent all these hours, you'll need a tangible way to measure results and monitor your SEO performance. There are many tools that can help you do this, and even more, in developing your SEO strategy.
Google Analytics is an important tool that can help you monitor your SEO performance and measure results effectively. More importantly, it can help you keep track of how users interact with your website and what areas need to be improved. So, when you're looking to track the SEO performance of your startup, Google Analytics is an indispensable tool.
You can link Google Analytics to your website in a few simple steps.
1. Connect to Google Analytics
The first and main step is to log in to create an account in Google Analytics. If you have a Google account, you can add the username and password to that account and proceed with the setup. If not, you must first
create a Google account.
You'll then see a welcome screen like the one below, where you can click “Start Measuring” to start linking your website to GA.
2. Setting up your Google Analytics account
You will then be redirected to a form where you can insert the name of the account you want to define, and select the options you want while measuring and monitoring the SEO performance of your website.
Once you're done, click “Next.”
3. Add a property
Next, you'll be asked to add the details of the property you want to use Google Analytics for.
Enter your website URL and set the time zone and reporting currency according to your preferences. Click “Next” when you are done.
4. Enter your business details
In the next step, add relevant information about your business, which will allow Google Analytics to adapt the information according to the industry you selected. Also check the boxes to define the parameters you want to track and measure. Once you're done, click “Create.”
5. Start measuring results
Once this setup is complete, you will be redirected to your Google Analytics dashboard.
Here you can select which parameters you want to measure for your website and what type of analysis you want to monitor. Your Google Analytics account is ready to be explored and used.
FAQs
Do startups need SEO?
Yes, startups should definitely invest in improving their SEO performance because this can make all the difference in defining their visibility on search engines. Good SEO performance will also allow the startup to compete with existing competitors at a much higher level.
How is startup SEO different from regular SEO?
Startup SEO isn't that different from regular SEO. Indeed, it's the same thing if you look at it conceptually. However, startups require more aggressive efforts in order to achieve the desired visibility and performance on search engines, which adds a few more steps to a startup's SEO strategy.
How do I get started with SEO?
When starting out with SEO, it's important to first make sure you have an effective website that can promote your business. Next, you need to invest in high-quality content and find ways to engage with customers in order to improve your search engine performance. Additionally, consider using comprehensive SEO tools or using a knowledgeable SEO agency to reach your goals.
Is SEO good for startups?
The short answer is yes. SEO is actually a great strategy for promoting any type of business - small or big. Not only can SEO help you be more visible to your target audience, but it can also help you generate leads.
Does SEO work for startups?
As long as you have an effective SEO strategy that is tailored to the goals and vision of your startup, SEO can do wonders for your startup. It can help you compete with existing competitors by levelling the playing field for you, and increases the chances of a potential customer discovering and contacting your business.
Conclusion
Initially, ensuring optimal SEO performance for your startup may seem like a daunting task. But if you have the right knowledge and tools, you can not only create an effective SEO strategy, but also drive business growth from day one.
By using a healthy combination of content marketing and SEO concepts, you can improve the search engine performance of your startup and ensure better visibility.
Even with these detailed tips, if you're not sure how to approach your startup's SEO strategy, don't worry.
