7 Best Call Tracking Solutions (2024)

In this post, I rank and review the best call tracking apps based on workflows, call assignment, dynamic number insertion, and more.
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Managing a call center can be a daunting task.

There are so many different moving parts that it's hard to keep track of them all.

Whether it's the customer service representatives taking calls or the managers trying to track productivity, there's a lot to think about.

But one of the most important aspects of any call center or contact center is call tracking.

If there are several conf-call software that businesses can use, not all offer call tracking functions.

Additionally, if you want additional features, such as a livechat or chatbot software, be included in your plan, you'll need to find a service that offers both.

When it comes to features, the ability to track the right ones call center metrics ensures that your business operates as efficiently as possible.

After all, if you can't measure it, you can't improve it.

So without further ado, here are the best call tracking solutions applications of the moment.

These services are classified according to their call tracking functions, their ease of use, their price, etc.

Let's get to the heart of the matter.

What are the best call tracking solutions applications?

Here is a list of the best call tracking software, based on my research.

1. callAction.

callaction  homepage

CallAction is one of the best call tracking solution applications due to its features and ease of use.

If you're looking for sales automation software that also offers call tracking, CallAction is a great choice.

When developing a sales team, having a telephone system is essential to effectively manage lead generation and customers.

With features that automate time-consuming tasks like capturing leads and following up on emails, CallAction can help your business grow.

Integrate it with your favorite CRM to get the most out of your leads or discover secondary lead opportunities through advanced call tracking features.

If you're looking for long-term maturation, you should consider CallAction.

Features

  • The Drip campaign system allows you to set up a robust and scalable automation system where you only get in touch with your contacts when they are “ready to buy.”
  • Call tracking captures all incoming and outgoing calls with associated contact data, including phone, email, and address.
  • The Sales Dialer System allows you to easily stay in touch with your prospects by automatically dialing phone numbers for you.
  • The call capture system automatically records all incoming and outgoing calls with associated contact data, including phone, email, and address.
  • The lead enrichment system automatically updates contact information in your CRM when leads are captured or updated.

Pricing

callaction pricing

Two pricing plans are offered:

  • Solo Advanced: $224/month. This amount is billed $1345 every six months.
  • Team Pro: $499/month. This amount is billed $2,995 every six months.

2. CallRail.

callrail homepage

CallRail is ideal for finding out which campaign is generating phone calls.

If your business offers high-quality customer interactions, you need to accurately track and manage your phone calls.

Additionally, if you're looking for call tracking software that's easy to use and provides information about digital marketing campaigns that generate phone calls, this platform is a great choice.

CallRail provides detailed information about each call, including the campaign that generated the call, the keywords used, and the duration of the call.

With CallRail's robust call flow tracking and reporting, you can track the pulse of your marketing efforts and make data-driven decisions to improve your return on investment.

Their analytics also allow you to dive into the effectiveness of each marketing campaign, so you can optimize your spending if necessary.

Features

  • CallRail tracks all incoming and outgoing phone calls to give you detailed information about marketing campaigns that generate phone calls.
  • You can directly determine which ad or keyword led to a phone call using CallRail's CRM integration and API.
  • With an AI that turns calls into transcripts while selecting key data points, CallRail offers insights that no other call tracking software can offer.
  • The lead center provides an overview of all activities associated with a lead, including website visits, call recordings, and contact information.

Pricing

callrail pricing

There are several pricing plans, with different characteristics, as follows:

  • Call tracking: $45 per month
  • Marketing Analytics: $95 per month
  • Conversation Analytics: $95 per month
  • Analytics Suite: $145 per month

3. Hubspot Call Tracking

hubspot homepage

Hubspot is well known for tracking website visits and email interactions, making it a great choice for businesses that want to track every marketing interaction.

Overall, Hubspot is a comprehensive platform designed to help small businesses grow.

As for their call tracking software, it's a free solution that offers you all the features you need to get started.

Hubspot's call tracking feature is a great addition to its marketing automation platform and gives businesses the ability to track every marketing interaction related to these calls.

If you want to prioritize your sales calls and ensure that you are in contact with the right prospects, Hubspot's call tracking feature is a great choice.

You can even make calls from your browser, allowing you to track the entire customer journey from a single interface.

Features

  • Track website visits, email interactions, and phone calls all in one place.
  • Get real-time insights into the performance of your marketing campaigns.
  • Spend less time making sales calls by prioritizing leads that are most likely to convert.
  • Track and integrate your sales calls with your Hubspot CRM.
  • Stop manually entering customer data and start automatically importing it into Hubspot — avoiding mistakes in the process.

Pricing

Hubspot Call Tracking is a free product that offers all the features you need to get started.

4. CallFire.

callfire homepage

If you're looking for call tracking software that offers the ability to use both text messages and phone calls to interact with customers, then CallFire is a great choice.

This software makes it easy to manage all of your customer interactions in one place and provides detailed information about the effectiveness of your marketing campaigns.

Save valuable time and money by using CallFire's automatic dialer to connect with more prospects in less time.

CallFire's sophisticated call management features allow you to get the most out of your customer list.

You also have the option of using a local or international number to track your marketing campaigns.

Additionally, with robust analytics, you can measure the success of your marketing campaigns and improve your return on investment.

Finally, use the long code combined with text messages to reach more prospects and customers.

Features

  • SMS workflows allow you to use both text and phone calls to interact with customers.
  • Detailed information about the performance of your marketing campaigns allows you to track all the essential parameters.
  • Get personalized notifications via email or on your mobile device to make sure you never miss a call.
  • Record incoming calls and access them later from your account.

Pricing

callfire pricing

With a pay-as-you-go option starting at 6c per minute/text, you can choose to pay as you go.

If not, these are the monthly pricing options:

  • List: $99
  • Start-up: $199
  • Growth: $299
  • Pro: 599$

5. Invoke.

dialogtech homepage

Invoca (formerly DialogTech) can help you in a variety of situations.

This call tracking solution covers you from marketing to sales and from e-commerce to customer experience.

With call attribution and real-time intelligence, you'll be able to make more informed decisions about your marketing campaigns.

You can also use the software to automate marketing processes, such as segmenting customers using specific demographics and maturing leads.

Additionally, you can get a complete view of your customer journey through the ability to track incoming and outgoing calls.

Features

  • Get a 1:1 attribution for each call and know exactly which marketing channels are driving results.
  • Automate marketing processes, such as customer segmentation and lead maturation.
  • Media optimization allows you to track incoming and outgoing calls.
  • Automated quality assurance to ensure that every call is of the highest quality.
  • A system for recovering lost sales will allow you to win back customers who did not convert.

Pricing

dialogtech demo
  • Pro: For those who want to use artificial intelligence to automate their marketing.
  • Enterprise: For businesses that want to get the most out of their analytics and features.
  • Elite: For bridging online and offline experiences.

As for the actual price, you should contact the sales team to find out more.

6. CallSource.

callsource homepage

CallSource offers a server uptime of 99.999%, so you can be sure that your calls are being monitored at all times.

Thanks to the different levels offered, you can choose the offer that best meets your needs - from a single number to call tracking at the company level.

You can also link your call marketing to SEO in order to create an overall marketing strategy.

With features that make A/B testing and call recording easy, you can be sure you're getting the most out of your call data.

Finally, dynamic number insertion (DNI) also uses call tracking numbers to identify the source of a lead - whether it comes from an online or offline source.

Features

  • Increase your return on investment by understanding which marketing efforts are effective.
  • A/B test to see what's working and what's not.
  • Dynamic number insertion (DNI) to identify the source of a track.
  • Manage opportunities and sales cycles through their opportunity dashboard.
  • Automatically capture leads as visitors browse your website or other marketing channels.

Pricing

callsource demo

Schedule a demo to learn more about their pricing plans and the features that CallSource offers.

7. ActiveDemand.

activedemand homepage

ActiveDemand allows businesses to not only track phone calls, but also to have the phone ring in the first place.

By figuring out which web page, campaign, ad, or even keyword the phone call came from, you can better understand how to allocate your marketing budget.

You can also use their software to track other customer engagement channels, such as chat and emails.

Plus, you can even connect to social channels and get a complete view of the customer journey.

The ability to get started in under a minute is one of ActiveDemand's main selling points.

Features

  • Personalized metrics show you the results of your marketing efforts.
  • Run scheduled reports to get insights into your marketing performance.
  • Create a comprehensive view of the customer journey across multiple channels.
  • Integrate it with a variety of channels, including Google Ads PPC, Analytics, Sheets, and Facebook Ads, to get a complete understanding of how effective your marketing efforts are.
  • Give your ActiveDemand account a white label to make it your own account.

Pricing

 activedemand pricing

Since call tracking is offered free of charge, several options are available:

  • Call tracking: Free
  • Email Marketer: $15 per month
  • Small Business Marketer: $69 per month
  • Corporate Marketer: $199 per month

What is call tracking software?

Call tracking software helps businesses track and analyze phone calls.

By controlling key data points such as duration, caller ID, location, and keywords used, businesses can better understand which marketing efforts are producing results.

Call tracking can also automate marketing processes, such as customer segmentation and lead maturation.

Not only will call tracking help you better understand your customer journey, but it can also improve your return on marketing investment.

By understanding which channels generate the most phone calls, businesses can allocate their marketing budget more effectively.

The impact of call tracking on ROI

The advantage that call tracking software providers offer business owners is translated into concrete data. Owners can see how much revenue each marketing dollar brings in and where it comes from.

Return on investment (ROI) is always a concern for business owners, and rightly so.

Thanks to these applications, it is possible to quantify the return on investment of leads generated from different sources using call tracking software.

This allows owners to better understand which are the most profitable lead sources to invest more in their marketing.

Additionally, keyword tracking is a feature that many call tracking software can offer.

Businesses thus have call tracking means to see which ads are clicked and which give rise to telephone calls.

This level of detail allows for more accurate optimization and a better return on investment.

Call tracking integrations

Sales and marketing teams can use call tracking software to integrate with Google Analytics and Ads (among other channels).

This allows businesses to see which keywords are generating phone calls and which campaigns are generating the most conversions.

In addition, the ability to integrate SEO tools, social media channels, and other call tracking platforms gives businesses a global view of their customer journey.

This provides a more accurate picture of what is working and what needs to be improved.

Various call analytics can also come from online and offline campaigns, giving the business owner a more complete understanding of an effective customer retention process.

FAQs

What is the importance of an intuitive interface in call tracking software?

An intuitive interface is important for any software, but it is vital for call tracking software.

This type of software is used to manage a large volume of calls, so the interface should be easy to use and navigate.

What does IRV mean?

IVR stands for “Interactive Voice Response.” It is a function that allows businesses to interact with their customers through voice messages.

This can help deal with customer service requests.

How do I track conversion rates using call tracking?

Conversion rates can be monitored by measuring the number of phone calls that result in a sale.

To do this, businesses need to set up conversion tracking in their call tracking software.

How do I establish a customer relationship by telephone?

Establishing a relationship with the customer over the phone can be done by providing excellent customer service.

That means taking the time to understand and respond to customer needs quickly.

Additionally, businesses should follow up with customers after they buy to ensure that they are happy with the product or service.

Summary.

The right call tracking software helps call centers and customer service improve productivity and performance.

As call tracking software features are constantly evolving, be sure to stay on the lookout for new features that may be useful to you and your business.

To summarize, the best call tracking software currently includes the following:

  • CallAction : The best global solution for call tracking.
  • CallRail : the best for the simplicity of call tracking.
  • Hubspot Call Tracking: Best For Free Call Tracking

Other recommended reading: Want to know more about the best professional tools for your business or organization?

Check out my article on best accounting software Or to that of best CRM software suchlike Hubspot or PipeDrive, which can help you stay on top of your finances.

If you are looking for new marketing tools to help you grow your business, feel free to check out my article on the best marketing automation software of the moment.

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Stephen MESNILDREY
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