➤ 7 Best Keyword Rank Tracking Software (2024)

What is the best keyword ranking tracking software?

Here are my top picks for the best ranking tracking software.

1. SE Ranking.

Best for real-time tracking of keyword rankings

SE Ranking is one of the best ranking tracking software tools among business owners, digital agencies, and SEO professionals because it is an all-in-one keyword ranking tracking platform. It guarantees 100% accurate real-time rankings of your website's keywords in major search engines, based on country, city, and region.

Additionally, the software offers a range of tools to help monitor SEO rankings. While its in-depth website audit tool can help push a website's rankings to the top ten search results, the backlink checker tool (which is important for creating links) and monitoring provides data on key parameters and backlinks.

SE Ranking can also check site performance for SERP features. You can add up to five competitors, compare ranking results, and see how your site is performing on Google, Bing, Baidu, Yahoo, and more.

Even if you don't know your competitors, the platform will give you an idea by providing you with an overview of the main search results.

Features

SE Ranking is a complete package offering all the features and tools to improve the overall SEO performance of your site. You can use it to discover the ads and keywords that competitors are using in their paid and organic search campaigns.

Here is a list of the features offered by SE Ranking:

Alerts in case of changes to the site
Suggesting and grouping keywords
White label reports
Backlink tracking
API and script offer for experts
SEO reporting tool
Social media management
B2B features make the SEO journey smooth and enjoyable.

You can also consult my detailed review of SE Ranking.

Pricing

SE Ranking has a custom pricing structure where the amount you pay depends on factors such as how often you use the tool, the length of the subscription period, and the number of keywords.

You can opt for a one-, three-, six-, nine-month, or one-year plan, and choose how often you need to check your ranking. That being said, here's the breakdown of SE Ranking's pricing plans:

1. Essential plan at $24.8/month

Up to 15,000 keyword checks
Monitor the performance of up to ten websites
Website audit for 35,000 pages

2. Pro Plan $56.8/month

600,000 keyword checks
Monitors the performance of an unlimited number of websites
Website audit for 200,000 pages

3. $120/month business plan

1,500,000 keyword checks
Monitors the performance of an unlimited number of websites
Website audit for 550,000 pages

The software also offers a pricing plan calculator to help you decide which plan to choose and it offers a free 14-day trial.

Try SE Ranking for free

2. SEMrush.

Best for digital marketing and SEO professionals

SEMrush is a reliable digital marketing platform that serves as a tool for accurate tracking of positions or keywords for SEO professionals. It collects data from Google and monitors the ranking of any domain, URL, or subdomain for keywords that are tracked daily.

This makes it one of the most reliable ranking tracking software tools on the market today.

The data helps you track the position of your website locally and nationally, on mobile or on desktop. Additionally, you can filter the data using any of its 16 SERP features to find out which keywords trigger which features and whether your domain ranks on the particular search engine.

SEMrush also helps you determine your real competition in organic search. Simply switch to the Competitor Discovery tab and discover all the domains that rank for the target keywords, sorted by visibility level.

Features

SEMrush tracks keywords to help websites rank by organizing and breaking them down into meaningful segments. It then filters the reports by tags to provide a more accurate view of your SEO rankings.

Here is a brief list of the features offered by SEMrush:

Precise classification in the local map pack
Helps to discover key competitors
Keyword segmentation
Global ranking reports
Alerts in case of critical position changes

Pricing

SEMrush offers subscription plans to meet everyone's needs, whether they're marketing newbies, SMEs, marketing consultants, or large agencies and businesses. You can opt for a monthly or annual payment for the following plans and save up to 17% of the plan price.

1. Pro plan at $119.95/month

Five projects
Tracking 500 keywords with daily updates
Up to 3,000 reports per day

2. Guru plan at $229.95/month

15 projects
Tracking 1,500 keywords with daily updates
Up to 5,000 reports per day

3. Business plan at $449.95/month

40 projects
5,000 keyword tracking with daily updates
Up to 10,000 reports per day

You can choose to cancel, downgrade, or upgrade your subscription plan at any time. SEMrush promises to give you a full refund if you do so within the first seven days, with no questions asked.

Try SEMrush for free and save over $188

3. SERPWatcher.

Best for daily ranking monitoring

SERPWatcher can help you keep an eye on the organic traffic potential of your website on a daily basis. After all, it allows newbies to go from initial setup to reviewing daily rankings in 30 seconds. Simply enter the domain and start tracking.

This platform also provides email alerts to alert you to any significant changes in ranking positions. Additionally, you get accurate local ranking data from over 50,000 sites, including states, cities, countries, and DMA regions, which is crucial for ranking monitoring.

The changes and data obtained can be shared with customers and team members through SERPWatcher's interactive report sharing feature. All you have to do is schedule reports according to priorities.

Features

SERPWatcher is a simple and intuitive ranking monitoring tool for beginners and professionals alike. Alexa, Airbnb, Skyscanner, and Adidas are just a few of the big names that trust its credibility as a ranking tracking platform.

Here are some of the features offered by SERPWatcher:

Daily keyword monitoring
Mobile and desktop friendly
Shareable interactive reports
Tracking the rankings of more than 50,000 sites
Performance index to know the organic traffic potential of the website.
Organize keywords with tags

Pricing

SERPWatcher offers a 48 hour money-back guarantee. So even if you're not happy, you can ask for a refund by cancelling one of the following monthly or annual subscriptions.

1. Mangools basic plan at $49/month

$29.90/month annual plan
100 keyword searches/24 hours
200 of the 700 keyword suggestions
25 competing keywords/ search

2. Mangools Premium Plan at $69/month (best value)

$39.90/month annual plan
500 keyword searches/24 hours
700 of the 700 keyword suggestions
Unlimited search for competitive keywords

3. Mangools agency plan at $129/month

$79.90/month annual plan
1,200 keyword searches/24 hours
700 of the 700 keyword suggestions
1,200 consultations/SERP research

Try SerpWatcher by Mangools

4. Wincher.

Best for keyword tracking at an affordable price

Wincher is one of the most cost-effective ranking tracking tools that help online businesses track their SEO efforts and progress. But that doesn't mean that price is an impediment to its functionality.

This powerful ranking checker software comes with features that allow you to effectively monitor keywords. As a result, it has helped brands get quality traffic from organic searches, improving overall SEO performance.

Wincher also has a range of tools to help you find and focus on high-volume keywords that you and your competitors might not have known existed. You can grow your business by outclassing your competitors while keeping track of their positions in the rankings.

Features

From tracking ranking data to customizing it in automated, manual reports, Wincher can do it all. It helps you to clarify your marketing results at an affordable price.

Here is a list of the features offered by the software:

Improve positions in the SERPs
Provide daily reports via email
Monitor competitors
Automatic keyword recommendations
Precise data on local rankings in 180 countries
Full access to the API
Accessibility to multiple devices

Pricing

Wincher has one of the most flexible and cost-effective pricing models. You can opt for one of its monthly or annual subscription plans depending on the size of your business and your keyword tracking needs.

1. Starter plan at 29€/month or $34/month (approximately)

Yearly plan at €24/month or $28/month (approximately)
Followed by 500 keywords per day
Ten websites

2. Business Plan at 59€/month or 70€/month (approximately)

Annual plan at 49€/month or $58/month (approximately)
Tracking 1,000 keywords per day
Unlimited websites
White label reports and API access

3. Business plan at €249/month or $295/month (approximately)

Annual plan at 199€/month or 235$/month (approximately)
Tracking 5,000 keywords per day
All the characteristics of the business plan
Give project permission to external users

If you need to track more than 10,000 keywords, contact the team for a personalized quote.

5. Advanced Web Ranking.

Best for on-demand rankings

Advanced Web Ranking helps tackle the ranking of keywords on demand for online businesses. It collects accurate and recent ranking data on any device, language, and search engine within an hour.

Additionally, it helps create engaging SEO reports with customizable layouts, which can be shared with customers in minutes via links and user accounts. In return, you can access these white label reports from any device, whether desktop or mobile.

Advanced Web Ranking also provides insight into the competitor landscape by monitoring the keywords they use to rank in the SERPs. Marketers can use this data to determine marketing strategies and discover new competitors.

It also provides an aggregated list of the websites you're competing with for all keywords.

Features

Major brands, such as Microsoft and Amazon, are using AWR to grow their businesses. Over the years, the platform has also managed to improve its functionality and intuitive user interface.

Below is a list of the features offered by Advanced Web Ranking:

Personalized and engaging SEO reports
Suitable for desktops and mobile phones
Knowledge and discovery of the competition
Unlimited number of websites and users
Includes all SERP features
Support for tracking multiple languages
A powerful API and data integration

Pricing

Advanced Web Ranking is one of the few platforms that offers a 30-day trial with a money-back guarantee. After the free trial period, you can choose to pay for any of the following plans, monthly or annually.

1. $49/month starter plan

Suitable for start-ups
2,000 units
Characteristics of SERPs
Knowledge of the competition

2. Pro plan at $99/month

Ideal for internal teams
7,000 units
Basic functions
Discovering competitors

3. Agency plan at 199

Suitable for agencies
14,500 units
All Pro features
Local keyword search volumes
1-hour updates

4. Business plan at $499/month

35,500 units
All the characteristics of the Agency
Data migration assistance

6. Authoritylabs

Best for marketing agencies

Authoritylabs is software that most digital marketing agencies rely on for its white label capabilities. It automates local, SEO, and mobile ranking tracking using keyword data and search engine rankings.

Simply provide the keywords, domains, and locations that you want the tool to check. Authority Labs will help you know where you are through daily ranking checks and reports.

It also looks at the most granular and accurate data by tracking search results by state, city, and zip code. Additionally, the software can help you expand your reach by adding domains or pages from any country or language supported by search engines like Bing, Yahoo, and Google.

Features

Agencies, e-commerce sites, and businesses can visualize their SEO performance and track their SEO strategies, thanks to Authoritylabs.

Now I'm going to list some of the most important features that Authoritylabs has to offer:

Custom data collection
100% white label reports
Unlimited users
Tracking competitors' domains
High quality keyword data
Daily data reports
Mobile-specific ranking tracking
World ranking monitoring

Pricing

You can choose one of the following plans to track your SEO campaigns, depending on the needs of your business. Authoritylabs also gives you the option to upgrade or downgrade plans to meet your needs.

1. $49/month Plus plan

250 keywords
50 domains
Local and mobile monitoring

2. Pro plan at $99/month

1,000 keywords
100 domains
All the features of the Plus plan
White label reports
Google Data Studio integration

3. Pro Plus plan at $229/month

2,500 keywords
300 domains
All Pro plan features

4. $450/month business plan

Over 5,000 keywords
Unlimited domains
All the features of the Pro Plus plans
API Access Interface

All Authoritylabs pricing plans are risk-free with their 14-day trial.

7. Moz Pro Keyword Rank Checker.

Best for keyword research

Moz Rank Checker is one of the best keyword research tools that can identify a website's SEO performance for target keywords in seconds. It predicts keyword search volume for terms and phrases with over 95% accuracy.

The platform also uncovers potential keyword rankings that you might want to track without having to commit. It provides a difficulty score for each of these keywords to help you determine how easy or difficult it is for them to rank in the SERP of your choice.

Whether it's Google, Bing, or Yahoo, you can choose which search engine you want to receive ranking data from. Then, send the most important keywords to the Moz Pro campaign for long-term monitoring of keyword rankings.

Features

Moz Rank Tracker can generate instant ranking reports to help you prioritize your SEO strategies. It is a trusted SEO analysis platform that can help you improve your website performance through search engine optimization.

Here is a list of the features offered by Moz Pro:

Conduct competitive keyword research
Sort keywords using predictive metrics
Add your SEO rank to a ranking history graph
Long-term keyword tracking
Identifies the difficulty of the keywords
Free SEO tools

Pricing

You can choose one of Moz Pro's monthly plans to get access to its keyword research tools. You can also opt for an annual subscription and save 20%. Whichever plan you choose, you get 24-hour online support and personalized support.

Here is a brief breakdown of their monthly plans:

$79/month standard plan
Average plan at $143/month
Broad plan at $199/month
$479/month Premium Plan

What is a keyword ranking tracker?

Marketers rely on keyword ranking tracking tools to track keyword rankings and monitor the progress of their SEO campaigns. That said, a keyword tracker is an SEO software, offering tools for checking rankings.

It helps with keyword research in order to optimize SEO performance on a website page. Additionally, it provides important keyword data and metrics, including keyword position, search volume, traffic, etc. in the SERPs of search engines like Baidu, Google, and Bing.

Then, it compiles the information into instant ranking reports for desktop and mobile. As such, these platforms help small and large businesses track the evolution of their website performance for these specific keywords.

Rank tracking tools, like SE Ranking, SEMrush, Ahrefs, Moz Pro, or even free tools like Google Search Console, can also track competitor data. They track rankings and provide information about any new keywords that competing sites could use to improve their rankings.

FAQs

1. What is position tracking in SEO?

Position tracking is also called SERP tracking or rank tracking. It allows marketers to track the daily search engine rankings of their websites for a personalized set of keywords.

You can target a specific geographic location and device type and use a ranking check tool to gain insights and improve performance.

2. Why are keywords important for SEO?

Keywords are an essential part of search engine optimization (SEO). They help search engines, whether Google or Baidu, understand the content on your website by making it relevant to the industry. In turn, they help the site in question rank higher on global or local search results pages.

3. What are the key metrics that matter when tracking keyword rankings?

The three most important parameters that keyword trackers consider are:

1. Visibility

A website with 100% organic visibility will ideally have keywords in the first position.

2. Search volume

High-volume terms and phrases are more important to follow. But that doesn't mean that low-volume keywords should be ignored.

3. Keyword position

The position of the keywords is determined by the ranking of a website in the search engine.

What are ranking tracking software or ranking tracking tools?

Rank tracking software is a tool that allows you to track the ranking of your keywords in SERPs. They're important for monitoring the overall SEO performance of your site, so you can adapt your current content and SEO strategy.

What is SEO rank tracking?

SEO rank tracking involves having a tool track your posts and pages to see where they land in the SERPs. These tools are not perfect, but they serve as a reference to know where you are in a given search engine.

Is Rank Tracker free?

Rank Tracker isn't free, but it has a relatively low starting price for a rank tracking tool, and compared to other rank tracking tools, it does a good job for that price.

What is the best tool to check the ranking of a website?

The best tool to check your keyword rankings is SE Ranking. It is the most complete tool that has very accurate up-to-date data, unlike other ranking monitoring tools.

What are AI-based SEO tools?

AI SEO tools are software that uses artificial intelligence to help you optimize your website for search engines.

From keyword research to link building, AI can help you automate and improve numerous SEO-related tasks.

Summary.

As keyword ranking tracking platforms develop, marketers can expect an increase in the SEO features and tools they offer.

If you want to improve the SEO performance of your website in order to generate traffic and sales, choose from the following list of options:

SE Ranking : Best for real-time monitoring of keyword rankings
SEMrush : Best for digital marketing and SEO professionals.
SERPWatcher : Best for daily ranking monitoring
Wincher : Best for affordable keyword tracking
Advanced Web Ranking: Best for on-demand rankings
Authoritylabs: Best for Marketing Agencies
Moz Pro Keyword Checker: Best for keyword research

I am sure that you will find appropriate keyword ranking tracking software among the list of options mentioned above.

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