Patreon Growth: Stats & Success Strategies

Learn how to grow your Patreon community with our guide. Track key stats, understand patron behavior, and improve engagement to maximize success.
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Patreon is one of the pillars of the creator economy.

It's the big equalizer: it allows you to monetize your most diligent fans in a way that you can't do on other platforms.

Patreon isn't the only game in town, though; nor is it suitable for all content creators. However, this crowdfunding platform has proved that it is not a flash in the pan.

Nearly a decade after its launch, it is incredibly successful.

As you'll see in a few moments, numbers don't lie. In addition, they signal promising growth for the company in the future.

Here are some impressive stats from Patreon:

  • Over 250,000 creators have used Patreon.
  • Patreon's total payments exceeded $3.5 billion.
  • The value of the platform increased by 233% in April 2021.
  • Nearly 4 out of 10 Patreon users are video creators.
  • Roughly of creators on the platform don't work with a team at all.
  • It represents 41% of the overall creative income of its users.
  • With 48,661 sponsors, True Crime Obsessed is the most popular creator.
  • Raking in $222,352 per month, the Tim Dillon Show exceeds everyone else on the platform.

Let's get started.

Patreon General Statistics

Do you want to know what is the popularity of Patreon and what does it promise creators?

Patreon is a subscription-based crowdfunding platform that allows content creators to monetize their work.

1. Patreon size vs creator economy

  • Patreon has 250,000 content creators, about 0.1% of the creator economy of 200 million people.
  • The platform is designed to provide an additional source of revenue for rabid fans of creators who are ready to pay for premium content.

2. Average donation amount on Patreon

  • The company estimates that the average amount of a pledge on Patreon is $7 per month.
  • Membership levels are just one of several variables that creators need to consider when estimating their earning potential.

3. Active Patrons on Patreon

  • There are over 8 million active monthly sponsors on Patreon.
  • When divided equally among all users of the platform, the ratio between creators and sponsors is 32 to 1.

4. Total amount raised since 2013

  • Since 2019, the company has doubled its annual payments, starting at $500 million in 2019.
  • Patreon's growth shows no signs of stopping, and if the trend continues, it could hit the $4 billion mark before 2023.

Patreon Growth Statistics

This crowdfunding platform has undoubtedly come a long way.

Patreon is a crowdfunding platform that allows creators to earn money through paid monthly subscriptions from their fans. Here are some key stats that highlight the growth and success of the platform:

  • Growth in the creator base: From March 2016 to March 2021, the number of creators on Patreon grew by 603%. (Source: Statista)
  • Combined monthly payments: In the first seven months of 2022, Patreon's combined monthly payments jumped by 7.34%. (Source: Graphtreon)
  • Platform revenue: In 2019, Patreon saw its revenue jump by 83.30%. (Source: Craft.co)
  • Patreon valuation: In April 2021, Patreon's valuation exploded by 233%. (Source: Investment U)

These numbers show that Patreon is growing and could go public in the near future.

Patreon user statistics

Patreon is a crowdfunding platform that has grown phenomenally in recent years. Let's take a look at some of the statistics that define the users of the platform.

1. Content creators

  • 38% of Patreon creators consider video to be their main medium.
  • Only 11% of platform users consider themselves to be seasoned professionals, while 43% think they are only in the first half of their creative journey.
  • Only 19% of creators work with a team.
  • 94% of visual artists manage their content on their own.

2. Audience sources

  • 50% and 30% of fans of Patreon video creators and musicians, respectively, come from YouTube.
  • Visual artists find 21% of their supporters on DeviantArt, while game creators use X Twitter to get 18% of their audience.
  • Writers and podcasters find the majority of their customers on Facebook.

3. Revenues

  • 41% of the creative revenue of users on the platform comes from Patreon, while the money creators receive from subscriptions on other platforms is only 7%.
  • Creators who promote their page daily earn 75% more than monthly promoters.
  • Creators who use personalized names to call their sponsors are 4 to 8% more successful in retaining their members.

4. Cryptocurrency payments

  • Only 27% of Patreon creators welcome cryptocurrency payments.
  • 43% of creators are strongly opposed to cryptocurrency payments, especially visual artists (68%) and writers (50%).

Patreon ranking

Let's find out which creators reigned on the platform:

1. True Crime Obsessed

  • True Crime Obsessed is the most popular creator on Patreon, with 48,661 sponsors.
  • Since December 2021, the number of monthly subscribers of this podcast has never been less than 45,000. In addition, on February 21, 2022, it reached a peak of 50,660 subscribers.
  • To offer more value to its supporters, True Crime Obsessed offers free content Ads content. Additionally, the two podcasters behind the initiative are offering pre-sale access and VIP meeting privileges during live shows to the most important fans.

2. Razed

  • Razed is currently the most successful creator of Patreon games with 14,483 sponsors.
  • From time to time, this creator of mods and shaders for PC games slipped into 4th place in his niche. But most of the time, since February 28, 2021, Razed has been sitting on the throne.
  • Razed uses Discord for interacting with users, allowing its community to provide feedback during the development phase of each project.
  • Their top-paying subscribers get early access to experimental features that the general public may never see.

3. MxR Mods

  • MxR Mods has ranked first in the Patreon adult video category for at least 412 consecutive days.
  • The mod video maker Skyrim and Fallout 4 has been even more dominant than the figure above suggests.
  • From July 2021 to July 2022, the daily number of MxR Mods sponsors oscillated between 14,382 and 18,404. That was definitely enough to strengthen his grip on the top spot on the Patreon adult video rankings!

4. Pomplamoose

  • With 3,395 days and counting, Pomplamoose is the longest-running creator on Patreon's top 1,000 creators list.
  • This musical duo is made up of Patreon CEO Jack Conte himself and his wife Nataly Dawn. They have had this series since May 2013.
  • Besides pure musicianship, the secret to Pomplamoose's enduring success may lie in intimate community engagement.

5. Top 1,000 creators

  • To get into the top 1,000 creators of Patreon, you would need more than 1,738 sponsors right now.
  • By the end of August 2022, the creator you need to beat is the painter Andrew Tischler.
  • According to Patreon's arbitrary formula, you could convert 0.15% of your entire fanbase into paid supporters. This means that to have 1,739 sponsors, you would need over 1,159,000 followers, to start with.

Highest paid creators on Patreon

Patreon is a crowdfunding platform that allows content creators to monetize their work:

  • The Tim Dillon Show is the highest-earning creator on Patreon with confirmed monthly earnings of $222,196.
  • At the end of August 2022, the Tim Dillon Show had an average pledge of $5.18 from 42,916 sponsors. While that was less than the average of $7, that didn't stop overall revenue from rising to $222,352 per month.
  • 6 of the 10 most earning Patreon creators are podcasters. The following podcasting pages achieved exceptional results: The Court, Chapo Trap House, The Cum House, The Cum Boys, The Cum Boys, TrueAnon, Last podcast on the Left. Rounding out the top 10, here are the most successful Patreon creators who do not belong to the podcast category: Adeptus Steve, The Cum Boys, TrueAnon, Last podcast on the Left. The lowest income among these nine other big winners from Patreon is $80,850 per month.

The Tim Dillon Show continues to dominate the ranking of the highest paid creators on Patreon. Podcasts are the highest-earning content on the platform, but there are also other content creators who manage to earn high incomes thanks to their dedicated fan base.

FAQs

How many Patreon subscribers are there?

As of August 2022, more than 8 million monthly active customers were registered on the platform. Patreon calculates earning potential based on a pledge of $7 per month on average, but it's possible to earn a six-figure monthly income without reaching that goal.

How much do people make on Patreon?

Since day one, Patreon has paid out over $3.5 billion to all creators. As of August 22, 2022, the estimated monthly payments were $26,142,042. The 10 Patreon creators who made the most money earned over $200,000 and no less than $80,000.

How much does Patreon take?

Patreon charges 5-12% of your monthly revenue, depending on the plan you choose, and also charges payment processing fees charged by payment providers. Micropayment and standard rates vary depending on the value of the transaction and the currency used.

Who earns the most on Patreon?

The Tim Dillon Show is currently the creator that earns the most on Patreon with $222,352 per month as of August 2022. Of the top 10 creators, 6 are podcasters, while the rest are game creators, artists, and video makers.

Conclusion

The creator economy is clearly super competitive.

And competition is set to intensify, as more and more players try to seduce the growing number of passionate creators.

Thankfully, Patreon has a lot of advantages. He enjoys a strong reputation and occupies a niche that he created himself.

Will it continue to offer its users considerable gains to prevent them from going to platforms like MYM or Onlyfans ?

Time will tell if it will be able to adapt to the ecosystem and meet the ever-changing needs of content creators.

But so far Patreon has good prospects.

If she plays her cards well, she can establish herself as The platform to monetize the most loyal fans.

READ MORE: Facebook, Statistics and Key Figures
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