Social Network Management Softwares

Brand24: Review, Features, Pricing, and Best Alternatives

Discover our review of Brand24, its features, pricing, and explore the best alternatives. Read the article to make the right choice!

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Track mentions, analyze trends, and protect your reputation today.
4.4

/5 | 3 reviews ⭐️

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🟢 Free Version

🟢 Free Trial

❌ Free Version

💵 Start from  

49

💲

/mo

🗺 HQ :United States

📆 Last Update :

10/2025

📊 Key Takeaways

Brand24 is an AI-powered social listening platform designed to monitor brand mentions in real-time across over 25 million online sources, including social media, news, blogs, videos, forums, podcasts, and reviews.

Brand24 reporting AI

In 2025, it stands out with its advances in sentiment analysis featuring sarcasm detection and support for 108 languages, enabling businesses to quickly respond to trends and public opinion.

What is Brand24 used for and who is it for?

Brand24 helps brands track their online presence, measure engagement, identify influencers, and analyze sentiment to optimize marketing campaigns. It's designed for marketing decision-makers, communications managers, community managers, digital agencies, and SMB leaders.

social media management software

For example, an SMB can use Brand24 to detect spikes in negative product mentions and respond in real-time, preventing a reputation crisis. For non-technical profiles, its intuitive interface and custom filters make the tool accessible without advanced expertise.

Key Features

  • Real-time monitoring: Cross-channel tracking on platforms like X (Twitter), Facebook, Instagram, YouTube, Reddit, TikTok, and Telegram.
  • Sentiment analysis: Positive/negative/neutral segmentation with AI to detect sarcasm and trends.
  • Notification system: Automated alerts via email or Slack to never miss a critical mention.
  • Engagement reports: Custom reports with statistics on reach, mention volume, and hashtags, including word clouds for context.
  • Influencer detection: Identification of key opinion leaders based on engagement.
  • Other: Media data extraction, opinion polls, campaign tracking, and interactive dashboard for multi-user overview. In 2025, AI was enhanced for more accurate comparative analysis and real-time performance reporting.

Pricing and Subscription Plans

Brand24 offers a 14-day free trial. Plans are tailored to business size with flexible options. Here's an updated pricing table for 2025 (source: Brand24.com and recent reviews):

💬 Brand24 – Plans, volumes & AI (2025)
📦 Plan 💰 Price/month (annual) 🔑 Volume & limits ⚙️ Refresh & AI 📄 Reports & integrations 👥 Ideal for
Individual ≈ $149/month
(≈ $199 if monthly)
• 3 keywords
• ~2,000 mentions/month
• 1 user
• ⏱️ Every 12 hours
• 🤖 Basic sentiment analysis (AI)
• Essential CSV/PDF exports
• Email alerts
🎯 Freelancers, micro-brands, basic monitoring
Team ≈ $249/month
(≈ $299 if monthly)
• 7 keywords
• ~10,000 mentions/month
• Unlimited users
• ⏱️ ~1 hour
• 🤖 Sentiment + spike/mention detection
• PDF reports brand/product
• Slack/Teams alerts
🚀 Startups & small multi-channel teams
Pro ≈ $299/month
(≈ $399 if monthly)
• 12 keywords
• ~40,000 mentions/month
• Multiple projects
• ⏱️ Real-time
• 🧠 AI insights (themes, entities, anomalies)
• Advanced dashboards
• Live link sharing & auto exports
🏢 SMBs, growing agencies, client reporting
Business ≈ $499/month
(≈ $599 if monthly)
• 25 keywords
• ~100,000 mentions/month
• Advanced spaces & permissions
• ⏱️ Priority real-time
• 🧠 Emotion Analysis + unlimited AI topics
• White-label PPT/PDF
• SSO & support SLA
🧩 Established agencies, global teams
Enterprise Custom quote (≥ ~$999/month) • Extended/unlimited keywords & mentions
• Multiple accounts & projects
• ⏱️ Guaranteed real-time
• 🧠 Custom AI models & insights
• API, BI exports (Data Studio, BigQuery…)
• Dedicated CSM, onboarding
🏛️ Large enterprises, custom needs & volume

Prices may vary by region and promotions; a free trial allows testing without commitment.

Pros and Cons Reported by Users

  • Advantages: User-friendly and intuitive interface, accurate real-time monitoring, robust sentiment analysis with sarcasm detection, effective influencer identification, and custom reports that facilitate strategic optimization. Users appreciate its broad media coverage and automated alerts, ideal for quick response. In 2025, AI improvements strengthened trend detection and customer engagement.
  • Disadvantages: Sometimes limited news aggregation, condensed navigation that may seem complex for beginners, and high pricing for small budgets. Some users note a lack of advanced integrations compared to competitors, and occasional false positives in sentiment analysis.

User feedback: "Brand24 is intuitive and fast, it helps me track mentions in real-time without overload," shares a community manager on X in 2025. Another user notes: "Great for influencer identification, but reports could be more customizable."

Brand24 Alternatives for Social Listening

📊 Social Listening 2025 – Brand24 Positioning
🛠️ Tool 💡 Strengths ⚠️ Limitations 👥 Primary audience
⭐ Brand24 • Affordable pricing for SMBs
• Advanced AI (sarcasm analysis, enriched sentiment)
• Smooth mobile app
• Clear, actionable reports
• Less comprehensive than Brandwatch for global analysis
• Less focused on social account management (vs Hootsuite)
SMBs, agencies seeking efficiency & simplicity
📱 Hootsuite • Centralized social media management
• Post automation & scheduling
• Engagement reports
• Limited social listening
• Less effective for sentiment analysis
Community managers, social media managers
🌍 Meltwater • Global media coverage (press, TV, web)
• Advanced analytics, competitive benchmarking
• Very expensive
• Complex for SMBs
Large accounts, multinationals
🔎 Mention • Easy to use
• Real-time mention tracking
• Less effective for sarcasm & nuance
• More limited reports than Brand24
Small marketing teams, basic monitoring
💬 Awario • Competitive pricing
• Good social/web mention detection
• Less comprehensive reports
• Fewer integrations
Startups, freelancers on limited budget
📊 Brandwatch • In-depth analysis & rich visualization
• Advanced AI and precise segmentation
• High pricing
• Longer learning curve
Large agencies, data & insights teams

Conclusion

social media monitoring rating for public relations

Brand24 is a reliable and accessible tool for effective social listening, with an emphasis on AI for actionable insights. Try the free trial at brand24.com to assess its impact on your strategy. For SMBs, its ease of use makes it a solid choice, despite more advanced competitors for larger organizations.

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Brand24 Features

Brand24 offers monitoring tools with constant updates:

1. Mention Monitoring

Brand24 Review - real-time sentiment analysis

Brand24 software excels at tracking online comments and mentions, offering valuable insights into your brand's perception.

  • Real-Time Tracking: Immediately detect brand mentions across various platforms.
  • Sentiment Analysis: Understand whether mentions are positive, negative, or neutral.
  • Customizable Filters: Refine your search with filters like language, location, or source.

This Brand24 feature is crucial for any business concerned about its online reputation, though it requires constant vigilance to be fully effective.

2. Social Media and Web Analysis

Brand24 Review - social media monitoring & social listening over a year

The software Brand24 excels at tracking online comments and mentions, offering valuable insights into your brand's perception.

  • Real-Time Tracking: Immediately detect brand mentions across various platforms.
  • Sentiment Analysis: Understand whether mentions are positive, negative, or neutral.
  • Customizable Filters: Refine your search with filters like language, location, or source.

This Brand24 feature is crucial for any business concerned about its online reputation, though it requires constant vigilance to be fully effective.

While this feature provides a comprehensive overview, its complexity might be intimidating for new users.

3. Campaign and Hashtag Tracking

Brand24 - how to know more and monitor your brand - hashtag campaign
Brand24 - brand mentions

Brand24 software is a powerful tool for analyzing the effectiveness of your products, campaigns, and hashtags.

  • Campaign Analysis: Measure the reach and engagement of your marketing campaigns.
  • Hashtag Tracking: Assess the popularity and effectiveness of hashtags used.
  • Trend Detection: Quickly identify emerging trends in your sector.

This feature is essential for targeted marketing strategies, but may require some experience for optimal use.

4. Competitive Intelligence

Brand24 - keyword tracking

Stay informed about your competitors' strategies and performance with Brand24 software.

  • Competitor Monitoring: Track and compare your competitors' online activity.
  • Competitive Alerts: Receive notifications about key moves from your rivals.
  • Benchmarking: Compare your results with competitors to assess your market position.

Brand24's competitive intelligence is a major asset, but requires thorough analysis to fully leverage its data.

5. Mobile Application

Brand24 menu across all platforms for sentiment analysis

Brand24's mobile app is designed to enable real-time monitoring and management online, even when on the move with real-time data.

  • Convenient Mobile Access: Monitor mentions and manage your Brand24 account from your smartphone.
  • Push Notifications: Receive instant alerts on your mobile for critical mentions or events.
  • Complete Features: Access most desktop platform features, including mention tracking, sentiment analysis, and reports.

Brand24's mobile app is an essential complement for professionals who need to stay connected and responsive, wherever they are.

Brand24 for professional news

6. Availability

Brand24 is available in an extensive list of countries worldwide, covering almost all continents and offering global accessibility. Here are some details about its availability in these countries:

Americas

Brand24 is widely accessible in the Americas, covering countries like the United States, Canada, Brazil, Argentina, Mexico, Puerto Rico, and several Central American and Caribbean countries like Antigua and Barbuda. This allows businesses and users in these regions to effectively monitor their online presence and manage their brand reputation on social media.

Europe

In Europe, Brand24 is available in countries such as Germany, the Netherlands, France + Saint Martin, the United Kingdom, Italy, Spain, Poland, and Russia, among others. Its ability to analyze mentions in various European languages makes it a valuable software for businesses operating on this multilingual continent.

Asia and Oceania

Brand24 also extends to Asian and Oceanian countries like China, Japan, India, Malaysia, Thailand, Australia, and New Zealand. Its presence in these diverse regions underscores its ability to provide valuable insights into emerging and developed markets.

Africa

In Africa, Brand24 is accessible in countries like South Africa, offering brands tools to monitor mentions and online reputation on this fast-growing continent.

In summary, Brand24, with its extensive availability in countries worldwide, is a versatile and powerful tool for social media monitoring and online reputation analysis, suited to the needs of businesses and professionals from various regions and sectors.

Customer Support

Brand24 software's customer support service is designed to provide quick and efficient assistance, ensuring an optimal user experience for all its users.

Responsive and Competent Assistance

Brand24 - customer service

Brand24 software emphasizes responsive and well-informed customer service to answer questions and solve problems effectively.

  • Diverse Support Channels: Users can contact Brand24 support via email, live chat, or phone for immediate assistance.
  • Quick and Accurate Responses: The support team strives to provide fast and accurate responses, minimizing wait times and improving the user experience.

Educational Resources and Online Help

Brand24 - webinars

Brand24 software offers a variety of online resources and training options to help users get the most out of the platform.

  • Extensive Knowledge Base: Access a comprehensive library of articles, guides, and FAQs for effective self-help.
  • Video Tutorials and Webinars: Explore video tutorials and participate in webinars for an in-depth understanding of Brand24 features.
Brand24 - podcasts

Community Support

Brand24

Community support is another important aspect of the customer experience at Brand24 software.

  • Community Forums: Engage in conversations with others to share tips and tricks.
  • Feedback and Suggestions: Brand24 encourages feedback and suggestions to continuously improve its services.

Commitment to Customer Satisfaction

Brand24 - positive comments image

Brand24's commitment to ensuring total customer satisfaction is evident through its dedicated customer support and comprehensive information and resources.

  • Customer Orientation: A strong commitment to solving customer problems and improving the user experience.
  • Adaptability to User Needs: A flexible approach to adequately respond to specific user requests.

Brand24's customer support demonstrates a clear commitment to user satisfaction, providing quick assistance, educational resources, and space for feedback. This approach ensures that users can fully leverage the platform's capabilities while benefiting from assistance when needed.

Final Review of Brand24

Brand24 - data export

Brand24 is a sophisticated online brand mention tracking tool that can save you valuable hours.

Sentiment analysis in Brand24 determines whether mentions are positive, negative, or neutral, helping users understand their brand's perception.

Brand24 also offers features to monitor competitor trends and perform competitive analysis.

Moreover, as Brand24 reviews often highlight, their customer service is great.

Brand24 is accessible from a single dashboard that centralizes all publicly available keyword mentions on the Internet.

Overall, the software's simple and user-friendly interface, combined with its comprehensive analysis functions, make it one of the best social listening tools available.

FAQ

Does Brand24 offer a free version?

Yes, Brand24 offers a free version as a 14-day trial, allowing access to all basic features like mention monitoring and simple reports. After the trial, upgrade to a paid plan for continued use; it's an excellent entry point to test the solution without commitment.

How to access the Brand24 website?

The official website is accessible at https://brand24.com/, where you can create an account, explore features, and start a free trial. The interface is intuitive, with an interactive dashboard to visualize data in real-time.

How does Brand24 help people in their professional daily life?

For people like community managers or SMB leaders, Brand24 simplifies monitoring by sending automated alerts via email or Slack. This allows quick response to negative mentions, such as for a business receiving product complaints, thus improving customer engagement.

Does Brand24 monitor mentions on a specific website?

Yes, Brand24 scans all public websites, including blogs and forums of all sizes, to detect mentions of your brand.

TRANSPARENCY ON PARTNERSHIPS
We carefully choose the software, platforms, and services we recommend based on their quality and reliability. Our team tests and approves them, regardless of any business agreements.If you make a purchase or sign up through our partner links, we may earn a commission. This doesn’t cost you extra and helps keep our content free.

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