12 SEMrush Alternatives to Improve Your SEO (2024)

SE Ranking
SE Ranking

SE Ranking is a unique platform, rich in tools, that allows you to perform all essential SEO tasks, such as keyword research, competitive analysis,...

The best quality/price ratio

Serpstat is an exceptional SEO tool for keyword research, PPC analysis, and competitor research.

Better at analysing the competition

Whether they are internal or external links, Ahrefs helps you find opportunities that will make your site a trusted player in search engines to better rank you.

The best for optimizing links
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What is SEMrush?

Semrush is a Search Engine Optimization (SEO) software suite all-in-one to improve online visibility and discover marketing information.

RECOMMENDED READING: SEMrush SEO Software Review and Review

Their tools and reports are able to help marketers who work in the following areas:

  • SEO,
  • PPC,
  • SMM,
  • Keyword research,
  • Competitive research,
  • Public relations,
  • content marketing,
  • Marketing insights,
  • Campaign management.

Don't you know him? Do you want to get your own idea? Or would you like to give SEMrush another chance?

Get a free 30-day Semrush trial (worth $119.95)

What are SEMrush's competitors and alternatives?

We are going to review a dozen SEMrush competitors or alternatives by addressing several points:

  • What is the price?
  • What are the differences with SEMrush?
  • The pros and cons?

List of competitors

As for competitors, the list is heterogeneous, but includes “big” people in the sector who, for some, have nothing to envy SEMrush:

  • SE Ranking,
  • Ahrefs,
  • Moz Pro,
  • Serpstat,
  • WebCEO,
  • SEO Powersuite,
  • Majestic,
  • cognitiveSEO,
  • SpyFu,
  • Monitor Backlinks.

Classification of these tools

We tested the competitors and the alternatives of SEMrush of which here is a quick summary.

Alternatives SEMrush
SEMrush alternatives

The only final judge will be yourself, but I hope that this article will allow you to give you a good overview of serious alternatives or competitors to SEMrush.

List of SEMrush's main competitors and alternatives

Before deciding if SEMrush is the right SEO tool for your business, take a look at the features offered by competitors.

1. SE Ranking.

SE Ranking
SE Ranking

What is the SE Ranking tool?

SE Ranking is a all-in-one SEO software that promises to make your life easier when it comes to rationalize the SEO strategy of your sites. With just over 300,000 users, SE Ranking is a promising newcomer when it comes to SEO platforms.

Because it's a cloud-based software, you won't have to worry about time-consuming desktop installations or software updates.

Composed of a suite of tools, one of the main characteristics of the platform is its in-depth keyword research tool, which counts around 2 billion keywords.

SE Ranking also offers high level custom reports, which will make it easier for you to understand all relevant SEO data.

READ MORE: SE Ranking tool detailed sheet

SE Ranking tool price

SE Ranking uses a flexible pricing model based on the number of keyword rankings you want to check, the frequency, and duration of your subscription.

The plans start at $23.40/month and gradually increase to $189/month.

SE Ranking vs. SEMrush

  • Segment keywords, plan your PPC keywords, and develop an overall strategy for your site with the unique Keyword Grouper tool.
  • Evaluate your backlinks using 15 different variables, including social popularity, Moz domain authority, the status of each link in the Google index, and Majestic Trust Flow.
  • Use the page checker to determine the current SEO status of your pages and receive recommendations on how you can improve it.
  • Conduct a thorough audit of your website, checking its overall health, meta tags and headers, and user experience issues.
  • Access the Keyword Rank Tracker and see historical data for your most important keywords, and filter data by device to see how your site is ranking on mobile devices.
  • Unlike SEMrush, SE Ranking does not include metrics such as competition density, trend, and SERP characteristics.
  • Data may load slower than on other platforms
  • Fewer learning and support resources are available, unlike SEMrush, which has a detailed blog and an SEO Academy.
  • There is a delay of one day before you can see the rankings.
  • No SEO copywriting tool


Businesses looking for a economic SEO platform to implement a well-studied keyword strategy.

Start your 14-day free trial with SE Ranking

2. Ahrefs.


What is the Ahrefs tool?

It's probably not surprising that Ahrefs is one of the biggest competitors when it comes to SEO tools. SEMrush's closest competitor, it offers comparable features with a few additional bonuses.

Ahrefs has excellent abilities to explore the Internet and specific sites, as well as robust features such as keyword management and competitive analysis While its interface may seem confusing, it's an authoritative option for marketers.

RECOMMENDED READING: The best alternatives to Ahrefs

Ahrefs rate

Single user Lite plans start at $99/month, plans gradually increase based on the number of users and projects, with a full agency plan costing $999/month. Annual plans come with discounts.

Ahrefs vs SEMrush

  • Find out all the keywords your competitors are ranking for and analyze their top-ranking web pages.
  • Essential SEO data, including keywords, value, and traffic, are presented in a clear, user-friendly dashboard.
  • Conduct keyword research for 9 additional search engines, including Amazon and YouTube.
  • See how many backlinks your site will need to rank for a specific keyword.
  • Use the SEO add-on for Chrome and Firefox web browsers. This tool shows metrics like backlink profile, PPC cost, and search volume for all search engine results.
  • Ahrefs does not include keyword metrics like trend, competitive density, and SERP characteristics that SEMrush has.
  • The restrictions of the most basic plan limit the platform to one user and five projects only, unless you pay extra.
  • No disavow tool. If your site receives bad backlinks, you will need to remove them manually by uploading them to the disavow tool of the Google Search Console.
  • Web traffic statistics are not as accurate as those on other platforms - Ahrefs web traffic statistics are generally 4-5 times lower than those shown in Google Analytics and Google Search Console.
  • No integration with Google Analytics, which is a downside if you like to use GA for SEO reports.


Ahrefs is probably the best solution for agencies who seek to follow the keyword movements on several client/project accounts.

Start your Ahrefs trial now

3. Serpstat.


What is the Serpstat tool?

Serpstat is a platform SEO economic that focuses on its easy to use and thorough keyword research tool, both for your own site and for competing domains.

Providing information on 180 million domains, its database is significantly smaller than that of SEMrush, which has data on 816 million domains. However, Serpstat's domain database is still important in and of itself.

The clean visuals allow users to see the measurements clearly presented with a color and number code. With multi-user plans generous, this can be a big advantage if you have a larger SEO team.

SerpStat tool price

Monthly plans start at $69 and gradually go up to $499.

Serpstat vs SEMrush

  • The keyword variations feature gives you tested keyword variations that optimize your pages without risking a penalty for keyword stuffing.
  • The Missing Keywords feature shows competing pages that are ranked in the top 10 for the keywords you're missing.
  • Find out which site pages are most relevant for specific keywords.
  • The batch analysis tool allows you to compare up to 200 domains.
  • Serpstat allows you to use all features for free, with some limitations. SEMrush only offers a 7-day trial.
  • No tracking of backlinks.
  • Does not include social media tracking like SEMrush.
  • No SEO writing tool like SEMrush.
  • The keyword difficulty tool may be inaccurate.
  • The keyword database is more limited than that of competitors.


Businesses looking for a free or reasonably priced platform to focus on implementation of a solid keyword strategy on their site.

Start your Serpstat trial

4. Moz Pro.

Moz Pro

What is the Moz Pro tool?

Another big name in the SEO world, you may have already met Moz through his digital marketing blog.

Moz Pro is a solid, versatile SEO platform that combines the best in keyword research, competitive analysis, and content marketing. Easy to navigate, Moz's clear layout makes it a convenient and user-friendly option.

READ MORE: Moz Pro tool detail sheet

Moz rate

$99/month for the standard plan, other plans up to $599/month for the premium plan. Yearly plans offer discounts.

Many of Moz Pro's features are available for free with limitations.

Moz vs SEMrush

  • Essential SEO tools like Keyword Explorer and backlink research are available for free.
  • Access mozBar, a Google Chrome extension that provides an overview of your site's page authority and domain authority.
  • Display a user-friendly interface that is arguably better laid out than Ahrefs and SEMrush.
  • Track your link profile and discover new link building opportunities with Open Site Explorer.
  • Get weekly crawl updates, including data on 404s, duplicate content, and missing metadata.
  • Reporting and data creation is slower than SEMrush and Ahrefs.
  • The additional paid features offered in the pro plans are not as powerful as SEMrush.
  • Fewer tools related to technical aspects such as site speed.
  • Limited backlink database.
  • Competition analysis tool that is less efficient than other platforms.


Moz Pro is best for small businesses looking to improve their SEO strategy using powerful free tools and don't need the in-depth data that other platforms provide.

Moz Pro is ideal for SEO beginners who want access to extensive help resources..

Start your Moz Pro trial now

5. SEO PowerSuite.

SEO Powersuite
SEO Powersuite

What is the PowerSuite SEO tool?

SEO PowerSuite is an all-in-one desktop-based toolkit used by over 5 million SEO specialists and site managers.

Composed of 4 different tools, it is ideal for diving into technical SEO data and for carrying out in-depth SEO audits to define your future strategy. Ses analytical tools superiors are great at evaluating what your competitors are doing well.

PowerSuite SEO Pricing

$299/year for the professional plan. $699/year for the business plan.

There is also a free option that includes all tools, but copying or exporting data is not possible for free users.

SEO PowerSuite vs SEMrush

  • Track your keyword rankings on over 450 global and local search engines, on mobile and on desktop.
  • Access a link assistant application that looks for link building prospects for your site in the form of comments, guest posts, product reviews, and more.
  • Automate core SEO tasks, like ranking monitoring, backlink verification, and website audits.
  • Compare up to 40 competitors on your site.
  • Adapt to the main changes in search engine algorithms thanks to automatic platform updates.
  • Each user must purchase a license at full price to use the platform.
  • Using a desktop platform requires a huge download and a great deal of computing power.
  • Unlike SEMrush, SEO PowerSuite is a set of tools rather than an integrated platform, which makes it a bit more complex for some users.
  • App updates mean that you need to download new software frequently.
  • No PPC software, unlike SEMrush.


Agencies and professionals who want follow the statistics and rankings of their competitors to reinforce their own SEO strategy.

Start your Powersuite SEO trial

6. WebCEO.


What is the WebCEO tool?

WebCEO is an all-in-one cloud-based SEO software. It is one of the oldest tools on the market; it has been on the market since 2001. One of its main characteristics is its available in more than 20 languages, including Greek, Hebrew, Ukrainian, Korean, and many others, unlike other SEO tools that are only available in 10 to 14 languages.

It offers over 18 powerful tools grouped as follows

  • SEO tools for keyword research and ranking monitoring
  • Online SEO tools for site auditing: Technical audit tool, site map generation tool, etc.
  • Online SEO tools to gain links: Content submission tool, Backlink Checker tool, etc.
  • Traffic analysis SEO tools: Google Ads, Google Search Console
  • Social Media Analytics: Web Buzz Monitoring Tool, Social Engagement Tool
  • SEO tools for measuring competition - WebCEO competition measurement module

It also allows the integration of Google Analytics, which makes reporting much easier.

WebCEO tool price

Monthly plans start at $35 for a Solo plan and go up to $299 for a Corporate plan.

If you pay annually, you get 3 months off on all plans.

WebCEO vs SEMrush

  • Allows unlimited additional user connections at no additional cost.
  • Offers white label SEO tools on your own domain, without mention of WebCEO.
  • Provides free Majestic backlink data.
  • Enables multi-targeting in Rank Tracker with any plan.
  • The keyword database is updated with each user request.
  • No audience targeting feature - SEMrush has one.
  • Webinar training is not available.
  • The user interface could be improved: it contains a lot of features, which can be confusing for some users.
  • No freemium option.
  • It's not the most intuitive tool for beginners; it assumes you already know how to use the information it provides.


All businesses, whether small businesses, large corporations, or agencies. Their tools work well for any person and any business that seeks to improve its overall SEO strategy.

Start your WebCEO trial

7. GrowthBar.


What is the GrowthBar tool?

GrowthBar is one of the best SEO tools for marketers and bloggers that were designed for growth. Its mission is to make theAcquiring new customers 10x easier.

It's a delightful web application that makes it easier than ever to find keywords, analyze competitors, create one-click content, and track rankings.

They also offer a Chrome extension that brings up SEO data on the fly while you're browsing the web.

The most impressive feature is its content generation tool. Type in any keyword and GrowthBar's powerful AI will instantly create a content plan for you that tells you exactly what you need to write to rank quickly.

This tool is modern, fun to use and more affordable than most other solutions.

GrowthBar rate

GrowthBar is free for 5 days, then plans start at $29/month.

GrowthBar SEO vs SEMrush

  • Simple dashboards and pleasant to use and more affordable than SEMrush.
  • The AI-driven content generation tool creates SEO-optimized content drafts in one click.
  • The ranking monitoring dashboard allows you to monitor SEO performance over time for particular keywords.
  • Spy on your competitors and see what keywords and marketing channels work for them.
  • Suggest a Chrome extension that is fantastic for retrieving essential SEO data on the fly.
  • Unlike SEMrush, GrowthBar does not include metrics like trend, and SERP characteristics.
  • It may take a few minutes for the rankings to be updated.
  • It may take 24 hours for the support team to respond.
  • Provides fewer data options overall.
  • Does not offer an on-page SEO checker.


It is a Great option for modern marketers and bloggers who are looking for a cost-effective SEO platform to conduct keyword research, generate content, analyze competition, and track rankings.

Start your GrowthBar SEO trial

8. SpyFu.


What is the SpyFu tool?

As the name suggests, SpyFU focuses on spying on your competitors' sites. While SEMrush offers similar measures, SpyFu hascompetition analyses more complete and more varied. Presented neatly, don't let the simplicity of the user interface fool you - SpyFU tracks 80 million domains and 5 billion results.

Learn about the competition's secret SEO and PPC tactics and gain a competitive edge with your own strategy.

READ MORE: Spyfu tool detailed sheet

SpyFu Price List

The lowest monthly plan is $39, the professional monthly plan is $78, and the highest monthly team plan is $299.

SpyFu vs SEMrush

  • Receive an in-depth analysis of your competitors' traffic sources, their top-ranking keywords, their Google ad spend, and their backlinks.
  • Search results are unlimited on higher pricing plans, most platforms, including SEMrush, are limited.
  • See 20 years of competitor data, compared to the SEMrush database that dates back to 2012.
  • Easy to use with a simple and intuitive interface.
  • Access resources to help you get the most out of the platform.
  • Less focus on analyzing your own domain.
  • Does not have a traffic analysis tool, SEMrush does.
  • The keyword research tool doesn't include as advanced filtering or as many suggestions as SEMrush.
  • Advertising expenses are only an estimate.
  • It's hard to say which geo-locations the rankings come from.


Agencies that seek to understand the global referencing strategy for their competitors and how they can use this knowledge to improve their own and gain an advantage over other sites.

Start your Spyfu trial

9. Monitor Backlinks.

Monitor Backlinks
Monitor Backlinks

What is the Monitor Backlinks tool?

Monitor Backlinks manages, monitor and track every backlink that points to your site. The platform provides you with all the advanced information you need to research your Backlinks and to create better backlinks.

The platform automatically tracks backlinks for you and provides detailed information about each link, helping you understand who is linking to you and how.

Monitor Backlinks Pricing

Monthly prices start at $25, with plans up to $188.

Monitor Backlinks vs SEMrush

  • Fight against bad backlinks that could hurt your SERP rankings with the unique disavow tool.
  • Alerts you when your competitors receive new backlinks, allowing you to discover new link building opportunities.
  • Track your most important keywords and compare your rankings to those of your competitors.
  • Find new backlink opportunities.
  • Almost instant notifications of new backlinks pointing to your site.
  • Limited to monitoring 4 other websites, even with the most advanced plan.
  • Less attention paid to comparing keywords without a search tool.
  • Interface design and overall usage are weaker.
  • More focused on tracking personal backlinks than on analysing competitor backlinks.
  • Filtering data by time period is limited to a few options like last month, three months, and a year.


Agencies that are looking for a in-depth analysis of the backlinks of their sites and how they can improve their backlinks based on real data.

Start your Monitor Backlinks trial

10. Majestic SEO.

Majestic SEO
Majestic SEO

What is the Majestic SEO tool?

Majestic, one of the first SEO platforms, is still one of the most powerful tools online, specialized in comprehensive link analysis.

Majestic provides reliable and up-to-date information, and provides users with a huge database of links that allow them to delve deeper into SEO details. One of its main advantages is the ability to explore a domain or URL in depth using the unique site exploration tool.

Majestic SEO pricing

A monthly Lite plan is $49.99, a Pro monthly plan is $99.99, and a Top API monthly plan is $399.99.

Majestic vs SEMrush

  • The unique Clique Hunter function allows you to know which sites link to your competitors but not to you.
  • View a full backlink profile to help improve link building on your site.
  • Create custom reports.
  • Majestic has its own trust and citation flow metrics that review sites with a similar link profile and assess the number and quality of links. SEMrush has no exact equivalent.
  • One of the biggest backlink databases, bigger than SEMrush.
  • The traffic analysis tool does not correspond to SEMrush.
  • The Rank Tracker is not 100% accurate.
  • Backlink history sometimes lacks links.
  • Keyword research tools are less powerful than SEMrush, which offers a broader view of the richest keywords.
  • Data are often presented in the form of graphs that are difficult to interpret.


Marketers who are looking to Compare of nigh the backlinks from their sites to those of their competitors to gain a competitive advantage.

Start your Majestic trial

11. CognitiveSEO.


What is the CognitiveSEO tool?

Focused on site exploration, CognitiveSEO will review your entire site and will discover weak spots where you can improve your SEO strategy.

Using SEO audit algorithms, CognitiveSEO identifies the finer points of SEO on your site, including backlink verification and keyword strategy, to ensure that your strategy is consistent and fully optimized.

CognitiveSEO pricing

Price: Starting at $129.99 per month, with customized plans for large businesses and agencies.

CognitiveSEO vs SEMrush

  • Identify current SEO issues your site is facing, including duplicate content, sitemap issues, and slow response times.
  • Get access to targeted keyword analysis.
  • Learn what keywords and phrases you need to rank high in the SERPs.
  • Brief analysis of the competition with the free plan.
  • Program theSending customizable detailed reports on a daily, weekly, or monthly basis.
  • The user interface seems outdated and can be difficult to navigate.
  • The ranking monitoring tool does not allow you to compare several sites.
  • Use the backlink analysis tool to find out where you get your backlinks.
  • Online support response time is slow.
  • No content gap analysis.


Agencies that want to consult a detailed SEO audit of their sites before implementing new strategies.

Start your trial of Cognitive SEO


SEMrush is often considered to be the gold standard for powerful SEO platforms. However, if you are new to SEO, the cost can be prohibitive and the huge amount of features and tools can be overwhelming.

Even if you're a seasoned SEO professional, it's always a good idea to look at the competition to see if there are any new features you're missing.

Before making a final decision, think about priority features, the number of sites you will monitor, the size of your team and your SEO budget.

Before you commit to a subscription, remember to take advantage of all the features and free trials. Once you've found a platform that's right for your business, go for it, but always keep an eye out for future alternatives.

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