13+ Ahrefs Alternatives: Free & Paid SEO Software (2024)

Best alternatives to Ahrefs for SEO

1. Semrush: Get a 30-day FREE trial (valued at $119.95)

Undoubtedly, Semrush is one of the best alternatives to Ahrefs. Semrush is used by over 7 million people worldwide and has over 20 billion keywords in its arsenal. It offers you a huge collection of SEO tools, including;

• Keyword research
• SEO reports
• Brand monitoring
• Backlink analysis (including the possibility of finding toxic links)
• Site audits
• Competition analysis
• And the list goes on

We have been using the Semrush SEO tool for over 5 years now and we are extremely happy with it. If you're looking for an all-in-one SEO tool, Semrush is the best choice for you.

Which one is the best?

This is what the Semrush dashboard looks like;

Why choose Semrush over Ahrefs?

Semrush offers you over 45 SEO tools! It is also used by over 7 million people around the world. If you are looking for powerful Ahrefs alternatives, Semrush is the BEST choice.

It offers you a ton of amazing features including;

• Keyword research
• Backlink audits and link building
• Competition research
• PPC ads
• Brand monitoring
• Keyword ranking tracking
• Site audits and much more

Semrush is extremely useful for internal SEO teams, website owners, small businesses, and digital marketing agencies. It gives you FULL access to over 45 SEO tools that can help you with almost ANY SEO task.

Pricing

Semrush offers you the following 3 pricing plans.

1. Pro (starting at $119.95 per month and great for beginners)
2. Guru (starting at $229.95 per month and best suited for small businesses)
3. Business (starting at $449.95 per month and best suited for agencies)

You can get an immediate 16% discount on all of their annual plans. Semrush also offers a 7-day money-back guarantee and you can upgrade, downgrade, or cancel your Semrush account whenever you want.

You can also take advantage of Semrush's 30-day free trial using the link below.

Try Semrush Pro free for 30 days (Value $119.95)

2. Serpstat: Get 2 months free!

Serpstat is another all-in-one SEO platform, similar to Ahrefs. You can use it to explore your competitors' websites, as well as to do keyword research, content marketing ideas, search analytics, and more.

This is what the Serpstat dashboard looks like;

Why choose Serpstat over Ahrefs?

If you're looking for an affordable alternative to Ahrefs, Serpstat is a great choice for you, as its pricing plans start at around $50 per month (much cheaper than Ahrefs plans that start at $99/mon).

Additionally, Serpstat offers a wide range of features such as;

• Follow-up of the ranking
• Backlink analysis
• Competition research
• Site audits
• Keyword research

Serpstat is a growth hacking tool that is best suited for content marketers, SEOs, and those who manage PPC campaigns.

Rates

Serpstat currently offers the following four pricing plans.

1. Lite: costs you $51.75 per month
2. Standard: costs you $111.75 per month
3. Advanced: costs you $224.25 per month
4. Enterprise: costs you $374.25 per month

You can get an instant 25% discount on all of their annual plans. Serpstat also offers a 14-day money-back guarantee and you can upgrade, downgrade, or cancel your Serpstat account whenever you want.

You can also get the 7-day free Serpstat trial using the link below.

Try Serpstat 7-day free trial now

3. SE Ranking : Get 20% off annually

If you're looking for an all-in-one SEO toolkit at affordable prices, you can try SeranKing, which offers nearly every feature, from keyword research to website audits to competitor research.

This is what the dashboard looks like for the SE Ranking ;

Why choose SeranKing over Ahrefs?

One of the main reasons for choosing SE Ranking is that it offers up-to-date information and you can access historical data without even leaving its interface.

From current search volume trends to daily keyword ranking updates, you can pretty much do every important SEO task using SE Ranking. It also gives you access to amazing features like;

• Website audits
• Monitor backlinks
• Keyword mérou
• SEO and PPC Research
• Checking the home page
• Marketing plan
• Customized SEO reports
• Social media analysis and management
• And many more

SE Ranking is one of the powerful all-in-one SEO toolkits, designed exclusively for business owners, agencies, and SEO specialists.

Pricing

SE Ranking offers you the following three pricing plans.

• SE Ranking's optimal plan costs you $31 per month and allows you to track 250 keywords per day, manage 10 websites, conduct website audits for up to 25,000 pages, and monitor 5,000 backlinks.
• The SE Ranking Plus plan costs you $71 per month and allows you to track 1000 keywords per day, manage an unlimited number of websites, conduct website audits for up to 150,000 pages, and monitor 25,000 backlinks.
• SE Ranking's business plan costs you $151 per month and allows you to track 2500 keywords per day, manage an unlimited number of websites, conduct website audits for up to 250,000 pages, and monitor 75,000 backlinks.

You'll get an immediate 20% discount if you pay annually on ALL of their plans.

Try SE Ranking 14 day free trial

4. KWFinder: Save 40% with annual plans

KWFinder is a set of tools from Mangools Tools that helps you easily discover profitable keywords as well as research competing keywords with low SEO difficulty. It offers an amazing keyword metric called KD (keyword difficulty) that allows you to find and use keywords that are not very competitive.

Here's what the keyword data looks like;

Why choose KWFinder over Ahrefs?

KWFinder and Mangools (KWFinder is part of the Mangools SEO tools) offer you five powerful SEO tools that help you with all major SEO-related projects.

KWFinder also offers you interesting features such as;

• Keyword research
• The ability to find competitors' keywords
• The ability to find keywords by domain
• Access to keyword difficulty (KD)

If you're looking to find keywords that are easy to rank in any niche, KWFinder is the ULTIMATE keyword tool for you. At only $29 per month, you really can't go wrong with Mangools tools (including KWFinder). It's perfect for bloggers, affiliate marketers, and small businesses.

Pricing

Mangools offers you the following three pricing plans.

1. The basic plan only costs $49 per month ($358.80 if billed annually, where you save 40%).
2. The Premium plan costs you $69 per month ($478.80 if billed annually, where you save 40%).
3. The agency costs you $129 per month ($958.80 if billed annually, where you save 40%).

You can get the free 10-day trial of KWFinder using the link below.

Start KWFinder 10-day free trial now

5. SpyFu: Starting at $33/month only

Want to find every keyword that your competitors bought on Google Ads, every keyword they're ranking organically, and every ad variation over the past 13 years?

So try SpyFu, as it is the most comprehensive keyword research tool for competitors and a great alternative to Ahrefs.

This is what the SpyFU data looks like;

Why choose SpyFu over Ahrefs?

Are you looking for the cheapest but extremely powerful Ahrefs alternatives? Then SpyFu is for you, as it offers unlimited SEO and PPC data and its pricing plans start at just $33 per month.

You'll also get a ton of amazing features with SpyFU, such as;

• Unlimited search results
• Unlimited data export
• Overview of unlimited domains
• Track keyword rankings
• Custom reports
• Unlimited backlink searches
• Unlimited competitor results and more

For website owners, SEOs, and small businesses on a tight budget who are looking for a reliable but powerful SEO toolkit, SpyFU is a great choice. You can take advantage of their pricing plans starting at $33 per month (which is 3x cheaper than other SEO tools like Ahrefs, Semrush, Moz etc).

Pricing

SpyFu offers the following three pricing plans.

• The basic plan costs you $33 per month (if billed annually or $39 per month) and allows you to get up to 250 sales leads and domain contacts, as well as 5,000 weekly keyword rankings and 10,000 top list results.
• The Professional plan costs you $58 per month (if billed annually or $79 per month) and allows you to get up to 500 sales leads and domain contacts, as well as 15,000 weekly keyword rankings and 50,000 result lists.
• The Team plan costs you $199 per month (if billed annually or $299 per month) and allows you to get up to 2,000 sales leads and domain contacts, as well as 40,000 weekly keyword rankings and 70,000 result lists.

Try SpyFu Now

6. WebCEO: 14-day free trial

WebCEO offers you a comprehensive collection of multiple SEO tools that can be used for keyword research, SEO audits, keyword ranking monitoring, backlink analysis, lead generation, white reports, and more.

This is what its interface looks like;

Why choose WebCEO over Ahrefs?

WebCEO gives you 22 amazing SEO software tools that help you with almost any SEO campaign such as keyword research, keyword ranking monitoring, in-depth SEO audits, and more.

It also gives you the following list of great features.

• Follow-up of the ranking
• Keyword research
• Technical audit
• SEO analysis
• Backlink controller
• Traffic analysis
• Social analyses
• Fast domain analysis and much more

WebCEO toolkit is perfectly useful for bloggers, website owners, freelancers, internal SEO teams, and agencies looking for affordable SEO tools.

Pricing

WebCEO offers you the following four pricing plans.

• The Solo plan costs you $35 per month, which is great for beginners.
• The starter plan costs you $99 per month, which is perfect for startups and bloggers.
• The unlimited agency costs you $99 per month (based on the “pay as you go” model).
• The business plan costs you $299 per month, which is great for internal SEO teams.

You can save 25% instantly on all of their plans if you opt for their annual plans.

Save 25% on the annual purchase now

7. BuzzSumo : Get a 7-day free trial

If you want to quickly discover content ideas for your business and discover highly influential people such as bloggers and influencers in your niche, BuzzSumo is the best tool for you.

To put it simply, BuzzSumo is a great competitor to Ahref that can be used as a research and monitoring tool that helps you find the most popular content in each industry and identify influencers.

Here's what it looks like;

Why choose BuzzSumo over Ahrefs?

If you want to create top-notch content, get unlimited blog post ideas, monitor your performance, and discover influencers in your niche, BuzzSumo is the ideal choice for you.

You'll also get a ton of amazing features with the BuzzSumo tool, including;

• Content analysis reports (helps you easily find the best performing content in any niche)
• Domain reports (analysis of any domain)
• Looking for influencers
• Backlinks (helps you discover content with backlinks)
• Question analyzer
• YouTube analyzer
• Search for the best authors and much more

BuzzSumo is ideal for content marketers and SEOs who want to monitor the performance of their content, find influencers in any niche, and get unlimited ultimate content ideas.

Pricing

BuzzSumo offers you the following four pricing plans.

• The Pro plan costs you $99 per month and gives you access to unlimited monthly searches, 5 users, 50 exports, and unlimited projects.
• The Plus plan costs you $179 per month and gives you access to unlimited monthly searches, the addition of 10 users, 150 exports, and an unlimited number of projects.
• The Large plan costs you $299 per month and gives you access to unlimited monthly searches, the addition of 15 users, 200 exports, and an unlimited number of projects.
• The Enterprise plan costs you over $499 per month and gives you access to unlimited monthly searches, up to 30 users, 400 exports, and unlimited projects.

You can save 20% instantly on all of their plans if you opt for their annual plans.

Try BuzzSumo Now

8. Raven Tools : Try it free for 7 days

Raven Tools is another great Ahrefs alternative. It's a combination of several amazing SEO tools, ranging from tracking rankings to finding competitors to the link building manager. If you're looking for access to white label SEO reports and an amazing set of SEO tools, you should definitely consider Raven Tools.

This is what SEO metrics look like on Raven Tools;

Why choose Raven Tools over Ahrefs?

If you're looking for an all-in-one SEO toolkit to conduct in-depth research on SEO and SEM competitors, Raven Tools is a great choice for you;

• Site audits
• Marketing reports
• Data connectors
• Keyword research
• Follow-up of the ranking
• Social media reports
• Backlink analysis and much more

Raven Tools is best suited for agencies, in-house marketers, small businesses, and freelancers. It's also an affordable SEO toolkit, as it only starts at $49/month.

Pricing

Raven Tools offers you the following five pricing plans.

• The Small Biz plan costs you $49 per month and allows you to add 2 domains, manage up to 2 users, perform 1500 position checks, and monitor up to 25,000 backlinks.
• The starter plan costs you $109 per month and allows you to add 20 domains, manage up to 4 users, perform 15,000 position checks, and monitor up to 50,000 backlinks.
• The Grow plan costs you $199 per month and allows you to add 80 domains, manage up to 8 users, perform 20,000 position checks, and monitor up to 75,000 backlinks.
• The Thrive plan costs you $299 per month and allows you to add 160 domains, manage up to 20 users, perform 25,000 position checks, and monitor up to 100,000 backlinks.
• The Lead plan costs you $479 per month and allows you to add 320 domains, manage up to 40 users, perform 30,000 position checks, and monitor up to 150,000 backlinks.

You'll get an immediate 30% discount on all of their plans if you opt for their annual plans.

Try Raven Tools Today

9. Keyword Surfer SEO (Free)

Keyword Surfer SEO is a FREE chrome extension that is used for content and keyword research. It gives you access to important keyword metrics such as search volume, CPC, competition data, etc.

Here's what it looks like;

Why choose Keyword Surfer SEO over Ahrefs?

The number one reason why over 200,000 people use Keyword Surfer is that it's free and helps you search for keywords in Google Search.

It also provides you with features like;

• Keyword data from over 70 countries
• Learn about monthly domain traffic, content word count, and more.
• Find content and keyword ideas in any niche.
• Discover monthly search volumes

Keyword Surfer is extremely useful for bloggers, content marketers, and SEOs looking to find keywords on the go.

Pricing

Keyword Surfer is completely free to use, forever!

Try Keyword Surfer SEO for free

10. Wordtracker : 7-day free trial

If you are serious about finding keywords that generate traffic and if you are looking to generate more traffic on your site, Wordtracker is for you. You can also better understand what your target audience is looking for by using this tool.

Here's what it looks like;

Why choose Wordtracker over Ahrefs?

Wordtracker is widely used to find uncompetitive and profitable keywords in almost every niche. It also allows you to easily discover the keywords that your competitors are using.

You'll get a ton of amazing features with Wordtracker, including;

• The ability to discover new profitable market niches
• Extensive keyword research
• Create and save projects and lists
• Competitor keyword research
• SERP Overview

Wordtracker is useful for anyone looking to spy on competitors' keywords, to conduct in-depth PPC and SEO analyses, to obtain useful data from Google. It's also an affordable keyword research tool that helps you get data from multiple sources, including Wordtracker, Google, Youtube, and Amazon.

Pricing

Wordtracker offers you the following three pricing plans.

• The Bronze plan costs you $27 per month. You will get 1000 keyword results from 7 territories as well as competition measures.
• The Silver plan costs you $69 per month. You'll get 5000 keyword results from 15 territories, as well as competition measures.
• The Gold plan costs you $99 per month. You'll get 10,000 keyword results from over 200 territories, along with competition measures and API access.

You can get up to 40% instant discounts if you opt for their annual billing cycle.

Take advantage of the 7-day Wordtracker free trial

11. Moz Pro : 30-day free trial

There are a ton of bloggers and SEOs who use Moz tools to check parameters like DA and PA every day.

If you're looking for premium sites like Ahrefs, Moz is the ideal choice for you. Moz also has a premium set of SEO tools that help you explore and audit your sites, discover link building goals, explore on-page optimization opportunities, and more.

This is what the Moz interface looks like;

Why choose Moz Pro over Ahrefs?

Moz Pro offers one of the largest backlink databases and also offers a wide range of SEO tools such as keyword research, site audits, link explorer, and more.

You'll also have access to the following features with the Moz Pro.

• Keyword research, which allows you to find keywords with accurate measurements of keyword volume and difficulty.
• Save keyword lists
• Track the ranking of your keywords
• Research and audit of your sites
• Optimize your pages with the page optimization score
• Find link building opportunities with Link Explorer
• Create custom reports and more

Moz Pro is best suited for small businesses, in-house SEO experts, and agencies looking for all-in-one SEO tools to grow their business and organic rankings.

Pricing

• The standard plan costs you $99 per month and allows you to create up to 3 campaigns, track up to 300 keyword rankings, create an unlimited number of reports, and conduct up to 5000 backlink searches per month.
• The average plan costs you $149 per month and allows you to create up to 10 campaigns, track up to 800 keyword rankings, create unlimited reports, and conduct up to 20,000 backlink searches per month.
• The large plan costs you $249 per month and allows you to create up to 25 campaigns, track up to 1900 keyword rankings, create an unlimited number of reports, and conduct up to 70,000 backlink searches per month.
• The Premium plan costs you $599 per month and allows you to create up to 50 campaigns, track up to 4,500 keyword rankings, create unlimited reports, and conduct up to 100,000 backlink searches per month.

You'll get an immediate 20% discount on all Moz Pro plans if you opt for their annual plans.

Take advantage of the 30-day free Moz trial

12. Ubersuggest (Freemium)

If you're looking for a freemium alternative to Ahrefs, Ubersuggest is a great choice for you. Although it does not offer data as comprehensive as Ahrefs or Semrush, it's a decent tool for anyone looking for affordable SEO tools.

The latest version ofUbersuggest also allows you to see how many people are looking for a keyword on a mobile device compared to a desktop device, which is really an amazing feature.

This is what its interface looks like;

Why choose Ubersuggest over Ahrefs?

A major reason to use Ubersuggest over Ahrefs is that it's EXTREMELY cheap. Did you know that you can get the Ubersuggest starter plan for only $120 (and for life, with no monthly fees!).

So if you're on a tight budget and looking for a decent SEO toolkit, Ubersuggest is a great deal for you. You will have access to the following features with Ubersuggest;

• Follow-up of the ranking
• Site audits
• Keyword research
• Competitive analysis
• Backlinks and others

Ubersuggest is a perfect fit for website owners, marketers, and small businesses on a tight budget.

Pricing

Ubersuggest currently offers the following three pricing plans.

1. The individual plan costs you $12 per month (only $120 for a lifetime account, with no monthly fees). It is ideal for people who manage up to 3 websites.
2. The business plan costs you $200 per month (only $120 for a lifetime account, with no monthly fees). It is ideal for people who manage up to 7 websites.
3. The Enterprise plan costs you $400 per month (only $120 for a lifetime account, with no monthly fees). It is ideal for people who manage more than 8 websites.

Try Ubersuggest now

13. Google Keyword Planner (free)

If you're using Google Ads or considering using PPC ads to find relevant keywords to grow your business, Google Keyword Planner is worth a try. If you're looking for a free alternative to Ahrefs, just for the keyword research portion, Keyword Planner can be a great choice for beginners.

It is a keyword research tool developed by Google and is completely free to use (you just need to log in using your GMail account). This is what it looks like;

Why choose Google's keyword planner over Ahrefs?

If you're looking for free Ahrefs alternatives, the Google Keyword Planner is exclusively for you. While it doesn't provide extensive data, it's a decent keyword tool for beginners.

Here are some of the features of Google's keyword planner.

• Keyword research
• Help you with PPC keyword research
• Gives you an estimate of the bids so you can plan your paid marketing strategy.
• Offers daily budget suggestions

If you're a blogger or a small business owner looking for a FREE tool to find keywords for your website, you should definitely try Google Keyword Planner. Not only is it free to use, but it also gives you a ton of keyword suggestions from Google search.

Pricing

Google's keyword planner is completely free to use. You can create an account with your Google account to start using it for free.

Try Google Keyword Planner

14. Keywordtool.io (Freemium)

Keywordtool.io is the best alternative to Ahrefs.

If you want to find long-tail keywords for search engines like Google, Bing, Yahoo, or social platforms like YouTube, Instagram etc, Keywordtool.io can be a great tool for finding keywords.

This is what its interface looks like;

Why choose Keywordtool.io over Ahrefs?

Here are some of the incredible features of Keywordtool.io;

• Keyword research tools for Google, Bing, YouTube, and more
• 100% accurate search volume
• Get search volume data
• Create keyword lists
• Bulk search volume analysis
• Accurate search volume for YouTube, Amazon, and eBay keywords
• Level of competition on Google Ads
• Google Ads Suggested Bid
• Access to the API
• Export all data to an Excel or CSV file and more.

You can get up to 20% instant discounts on all of their plans if you opt for their annual plans. Best suited for: Keywordtool.io is best suited for bloggers and YouTubers because it exclusively offers keyword research tools for search engines like Google and Bing. You can also use their exclusive YouTube keyword research tool to find better keywords for YouTube videos.

Pricing

While Keywordtool.io is free to use, if you want more details and data, you should opt for their Pro plans which are available in three pricing plans.

• The Pro Basic plan costs you $89 per month and allows you to perform bulk search volume analysis for up to 7,000 keywords per day and have access to a user account.
• The Pro Plus plan costs you $99 per month and allows you to perform bulk search volume analysis for up to 35,000 keywords per day and have access to 5 user accounts.
• The Pro Business plan costs $199 per month and allows you to perform bulk search volume analysis for up to 70,000 keywords per day and have access to 10 user accounts.

Try Keywordtool.io today

FAQs

Is Semrush free?

No, Semrush is not a free tool, but you can take advantage of a free trial of their pro account exclusive for 30 days using this link.

What is the best free keyword research tool?

There are a ton of keyword research tools out there, but there are only a few free tools that are actually worth using. It's about;

• Ubersuggest (freemium)
• Keywordtool.io
• Google Keyword Planner

What are the best alternatives to Ahrefs?

Here are some of the best Ahrefs alternatives to try in 2022.

• Semrush
• SpyFu
• Serpstat
• Moz Pro
• Mangools SEO Tools

Can I use Ahrefs for free?

While Ahrefs doesn't offer a free trial, you need to subscribe to its premium plans (starting at $99/month) to get access to all of its features. You can also use the Ahrefs backlink checker for free (with limited features) to check backlinks from any website.