Since 2009, Airship has established itself as the leading mobile-first customer engagement SaaS platform. This solution enables orchestrating, personalizing, and automating user interactions across all digital channels via a no-code approach, making omnichannel marketingaccessible to non-technical teams while meeting enterprise-level requirements.
Platform Capabilities
Airship's architecture rests on four pillars: real-time orchestration for unified cross-channel management, a no-code editor transforming complex journey creation into a visual process, an AI engine ensuring predictive scoring and automatic optimization, and open APIs facilitating integration. This combination reduces time-to-market by 70% and improves conversions by 25-40%.
Available Services and Modules
Supported communication channels:
Push notifications: Personalized instant messages with advanced behavioral segmentation
In-app messages: Contextual content, onboarding guides, dynamic forms
Web notifications: Browser alerts for desktop engagement
Email/SMS: Automated direct communication
Mobile wallet: Integration of coupons, tickets, and loyalty cards
Comparative table of uses by channel:
🚀 Airship — Channels, Capabilities and Typical Uses
📡 Channel
⚙️ Key Capabilities
🛠️ Practical Uses
🔔 Push Notifications
– Predictive AI for optimal send time ⏱️
– Rich media (images, buttons, emojis, deeplinks) 🎨
– Continuous A/B testing 📊
– Automatic SMS fallback if push not opened ⚡
– Behavioral targeting & geolocation 🌍
– Re-engage abandoned cart 🛒
– Alert geolocalized flash sale 📍
– Live notification of sports event or streaming 🎥
📱 In-App Messages
– Native pop-ups, carousels and banners 🖼️
– No-code integrated surveys 📋
– Personalization based on viewed screen 📲
– Triggers based on version, behavior or inactivity time ⏳
– Interactive tutorial at first launch 🧭
– Offer special deal during usage 🎁
✉️ Email
– Multi-step automation (onboarding, retention) 🧩
– Dynamic personalization based on history 📚
– Automatic content and send time optimization ⏲️
– Activation emails after signup 📩
– Re-engage viewed but unpurchased product 🛍️
– Monthly re-engagement campaigns 🔁
📲 SMS
– Instant sending for critical messages ⚡
– GDPR-compliant automatic opt-in/opt-out ✅
– Interactive keywords for quick responses 💬
– Browser notifications without installed app 💻
– Targeting based on web journey 🧭
– Frequency management and UX respect ⚖️
– Notify of back-in-stock item 📦
– Announce new article or blog update ✍️
– Exclusive web offers to loyal visitors 💎
📊 Orchestration & AI
– Real-time behavioral segmentation ⚙️
– Content recommendation AI 🤖
– Churn prediction and engagement scoring 📈
– Webhooks, REST API & mobile SDKs for rapid integrations 🧩
– Cross-channel dashboards with ROI attribution 💰
– Salesforce, Segment, Amplitude, GA, Adobe compatibility 🔗
– Trigger push → email → in-app based on user reaction 🔄
– Identify users at risk of unsubscribing ⚠️
– Automatically optimize next action 📌
Technological Innovations
Branching introduces non-linear adaptive journeys that automatically adjust based on user actions - smart onboarding detecting completed steps or real-time evolving offers. This approach increases conversions by 35%.
Custom Views enables directly integrating existing interfaces (carts, maps, favorites) into campaigns without development, ensuring visual consistency and reducing deployment time by 80%.
Airship's AI optimizes send times according to individual habits, dynamically personalizes content, automates A/B testing, and proactively recommends messages based on performance.
Industry Applications
Retail leverages real-time geolocalized promotions, multi-channel cart recovery (+15% conversions), and digitalized loyalty programs (+40% engagement). Alaska Airlines reduced support calls by 60% through proactive communication. Financial services create onboarding journeys reducing abandonment by 45% and automate personalized regulatory communication.
- Custom integrations with CRM/ERP
- Automatic action triggering based on events
- Reduced data processing time
📱 Mobile SDKs
- iOS, Android and React Native SDKs
- Flutter and Cordova support
- Event tracking and in-app targeting
- Rapid deployment on existing mobile apps
- Precise behavioral data collection
- Real-time contextual targeting
⏱️ Integration Time
- Average less than 2 weeks
- Dedicated developer documentation and support
- Accelerated production deployment
- Reduced initial development cost
Security and Compliance
SOC 2 Type II certification, full GDPR compliance, data encryption in transit and at rest, SSO/MFA authentication, and detailed audit logs ensure maximum protection. Infrastructure on geo-distributed data centers ensures 99.95% SLA with automated disaster recovery and elastic scalability.
Airship represents a mature and scalable solution combining technical power and no-code accessibility, ideal for ambitious organizations in mobile customer experience requiring agility in a constantly evolving digital environment.
Where is Airship Based?
Airship is based in Portland, Oregon (United States), with an office in San Francisco and international presence through partners. Its secure data centers ensure GDPR compliance for European users, with 24/7 customer support.
Airship Alternatives: Mobile & Multichannel Customer Engagement
📲 Airship Alternatives — Mobile & Multichannel Customer Engagement
📌 Tool
💰 Base Price
⚡ Strengths
⚠️ Limitations
⭐ Average Rating
📣 OneSignal
Free / Pro from $9/month
• Mobile and web push
• Integrated SMS / emails
• Simple interface
• Less robust for very high volumes
• Limited segmentation in free version
4.4 / 5
📩 Braze
From ~$1000/month
• Very fine behavioral segmentation
• Complex automations
• AI personalization
• High cost
• Steep learning curve
4.6 / 5
📲 CleverTap
From ~$200/month
• Integrated analytics
• Omnichannel automations
• Very good real-time targeting
• Dense interface
• Support could be better
4.5 / 5
📬 MoEngage
From ~$100/month
• Intuitive UX
• Automated user journeys
• Recommendation AI
• Extensive API ecosystem
• Email, push, SMS, in-app
• Strong data capabilities
• High cost
• Complex interface
4.4 / 5
🚀 Airship
From $500/month
• Unified push + in-app + SMS/email
• Complete mobile SDK and REST API
• Proven ROI (≈ +300%)
• High price for small apps
• Advanced configurations required
4.6 / 5
Conclusion: Airship, Powerful but Evaluate Carefully
Airship excels in mobile customer experience, offering unmatched cross-channel orchestration for established brands, with robust AI and integrations like Salesforce. Its strengths – personalization, no-code, GDPR compliance – make it a top choice for mobile marketing pros.
However, its custom pricing may deter small businesses, and onboarding can intimidate novices despite the intuitive interface.
Against alternatives like Braze or Iterable, Airship stands out for flexibility, but weigh your budget and technical needs before diving in. Test via free trial at airship.com – your mobile audience deserves this shot, but compare well!
FAQ
What types of channels does Airship support for customer engagement?
Airship manages push notifications, in-app messages, SMS, emails, web notifications, and mobile wallets, for a seamless customer experience across multiple platforms.
Is Airship suitable for small businesses or startups?
Yes, its no-code editor and custom pricing (on quote) suit startups seeking mobile customer experience without technical expertise.
How does Airship use AI to personalize interactions?
Airship's AI analyzes behaviors for real-time targeted messages, like adapted offers or contextual reminders, optimizing engagement.
What are the costs of using Airship?
Airship offers custom plans (on quote), with a free trial. Costs vary based on message volumes and users, often higher for SMBs than tools like Mailchimp.
Is Airship secure for customer data?
Yes, with GDPR compliance, robust encryption and secure data centers, Airship protects data with no major incidents reported in 2025.
What integrations does Airship offer with other tools?
Airship integrates with Salesforce Marketing Cloud, Apptimize and CRMs like HubSpot, to unify data and automate cross-channel campaigns.
What are Airship's limitations for marketers?
Airship excels in mobile-first, but its cost can be high for small teams, and the interface requires initial onboarding for novices.
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