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What is the best reputation management software?
Here is a list of some of the best reputation management platforms.
1. Birdeye.
Best global reputation management software (on quotation).
Birdeye is a reputation and review management software that helps you gather reviews, communicate with customers, and convert more leads.
It provides you with a messaging platform that allows your team to connect with your leads. Additionally, you can communicate through text messages, live chats, text messages, and mass messages.
The platform helps you manage your reputation by offering different services for different business goals.
It supports numerous business goals to refine your business reputation, including:
- Increase customer interaction with your business
- Be found online
- Increase customer reviews
- Get customer recommendations
- Capture more leads
And to achieve these goals, you have services such as video chat, online surveys, ticketing, customer knowledge, webchat, bulk SMS messaging, business lists, etc.
Now you can get customer reviews directly on your website, conduct surveys, and ask for feedback in real time.
In addition, thanks to its direct integration with Google, all reviews are immediately saved on Google. In addition, Birdeye directs your customers to the best review sites to give their opinion on your services or products. Plus, you can access all customer reviews directly from one place through their dashboard.
Birdeye also creates referral links for your customers so they can share on social media with family and friends. The all-in-one dashboard also helps you monitor reviews, recommendations, shares, leads, and clicks.
Additionally, you can check all conversations and respond to messages from Webchat, emails, Facebook Messenger - all from a single dashboard.
Here are some of the messaging and communication services you get:
- Receptionist function - It allows you to answer calls without picking up the phone. The Receptionist function converts voice messages from calls into text that allows you to deal with your customers more quickly.
- Bulk SMS - Send bulk SMS messages to customers in the way they prefer. You can also create custom templates for different types of customers.
- Chatbot - Birdeye comes with an integrated chatbot named Robin that automatically identifies and answers repeated questions.
- Video chat - Start video calls with your customers in one click with features like screen sharing, call recording, HD quality, and more.
Pricing
Birdeye offers 3 plans based on quotes, namely Standard, Professional, and Premium.
2. Reputation.com.
Ideal for local businesses targeting a niche audience (on request).
Reputation.com provides solutions to help you manage your reputation by being found, chosen, and approved. It takes control of your brand reputation, manages every customer touchpoint, and uses customer feedback to improve your website rankings.
Customer feedback also helps you engage with your customers and improve your services and products.
Other services include:
- Control your business listings on Facebook, Google, etc.
- Connect with local directories and manage and update location data in real time.
- Request, manage, and monitor all of your reviews on Google, Facebook, and a variety of other review sites from a single dashboard.
- Monitor and address conversations about your brand on social platforms.
- Conduct surveys and ask for feedback.
Overall, Reputation.com integrates with your CRM software, your rating system, your social sites, your search directory, your PMS, etc. It also claims to improve clicks and visits to your website by 70%.
Pricing
The site does not mention pricing plans - you should contact the sales team to get personalized prices.
3. Yext.
The best way to monitor how your customers interact with your brand ($4 per week).
Yext is a reputation management software based in New York that helps you manage your brand online. It also offers brand updates through its cloud-based network of applications, search engines, and others.
The platform also syncs your business information across over 150 directories like Apple Siri, Google Map, Yelp, Yahoo, etc. It also helps you monitor and control all of your business information on the web.
Yext offers a Knowledge Graph feature that helps you list your business and display all the facts about your brand. This feature allows you to provide answers to all customer questions, including product offering, store location, job openings, professional qualifications, and more.
Plus, it keeps track of information about your business location and automatically syncs that information across each website. The platform also allows you to sync information like phone number, address, business name, coupons, mobile wallet content, and more.
Other primary solutions include:
- Yext Pages - It allows your marketing team to monitor your brand landing pages and provides consistent responses related to your business.
- Feedback tracking - Track all of your customer feedback and engage with them to improve their experience.
- Industry Benchmarking - This feature allows you to track the performance of your product in different locations.
- Yext Analytics - It allows you to monitor where and how your customers interact with your brand. You can also control metrics like the total number of brand impressions, clicks, and conversions.
Additionally, Yext helps you generate more leads by providing your customers with the best information about your business.
You can also integrate your Yext dashboard with other business tools you need - Tableau, Domo, HubSpot, Zendesk, etc. This feature also helps you streamline all of your business tasks in one place.
Pricing
Yext offers four pricing plans, including the following:
- Emergence: $4 per week
- Essential: 9 dollars per week
- Full: $10 per week
- Premium: $19 per week
If you are buying for more than one site, contact the sales team for a quote on business plans.
4. Brand24.
The best for social media monitoring ($49 per month).
Brand24 is a reputation management platform that helps you track competitors, monitor social networks, and improve your online reputation.
It offers a unique automatic sentiment analysis function that detects and segments positive, negative, and neutral mentions related to your business. Plus, you get instant notifications whenever a negative review is made about your business or product. So you can respond immediately to any dissatisfied customers.
Additionally, it allows you to track and engage all online reviews, blogs, social media mentions, billboards, news sites, etc. Additionally, you can use online mentions to increase customer satisfaction and improve communication.
Additionally, you can measure your PR and marketing efforts by tracking the number of mentions and social media metrics like shares, comments, etc. You also get automated daily or weekly reports that you can also export to PDF and Excel formats.
There's also a built-in hashtag tracker that allows you to track different hashtags about your business that are used online on different platforms. You can also identify the effectiveness of a social media campaign by measuring its reach and the number of times the hashtag is mentioned online.
The tool also offers integration with Instagram, Facebook, Slack, and more.
Pricing
Brand24 offers 3 pricing plans:
- Plus: $49 per month (allows you to track up to 5k mentions per month)
- Premium: $99 per month (allows you to track up to 100,000 mentions per month)
- Max: $199 per month (allows you to track up to 250,000 mentions per month)
All plans offer podcast monitoring, social media monitoring, sentiment analysis, newsletter monitoring, Slack integration, a mobile app, and more.
5. Brandwatch.
The best solution for medium and large businesses (on request).
Brandwatch is a digital consumer intelligence platform that helps you manage your reputation and projects.
It helps you keep track of all customer trends, discussions about your brand or products, and even your competitors. It uses AI-based features to discover all messages, comments, and conversations related to your brand or products. Additionally, the reputation management tool categorizes all of these conversations into categories such as complaints, comments, opinions, and more.
Additionally, it provides live alerts and reports with all the customer information you can share across your organization. This allows you to respond quickly to any negative feedback and protect your brand's reputation before it's too late.
In addition to text mentions, Brandwatch also analyzes all images related to your brand by discovering objects, scenes, actions, and logos in each image.
You can also analyze data using live surveys, online behavior, and more. Additionally, Brandwatch creates detailed reports based on various metrics that you can share via Excel, PPT, PDF, or via the Brandwatch API.
Pricing
Contact the seller for personalized pricing details.
6. Mention.
The best solution for monitoring and managing social media mentions ($25 per month).
Mention is a tool for monitoring and social media management that helps you monitor the web, listen to your audience, and manage social networks.
It allows you to monitor various online sources, like news articles, blogs, forums, review sites, etc. You can analyze data from social networking sites like Instagram, Facebook, and Twitter and see what your customers are saying about you.
Mention allows you to perform an advanced keyword search that helps you easily reach all mentions related to your brand. You can refine the search by source, country, and language and eliminate noise by blocking specific sources and web pages.
It also provides a daily summary with all the key details about your brand mentions and impulse emails in the event of a peak in mentions. For better organization, you can classify mentions by “priority”, “unread”, “archive” or “favorites”.
You also have detailed dashboards and reports that help you understand all trends and data through data visualization. Plus, you can share any relevant reports with your team or grant access to anyone you want. You can also schedule reports and receive them directly in your email inbox.
Besides monitoring, Mention also helps you write, schedule, and publish content across multiple platforms from a single location. Additionally, you can organize and preview content for a variety of platforms through a multi-channel editorial calendar.
And not just your own brand, Mention even allows you to analyze the mentions of your competitors on forums, social networks, etc.
Pricing
Mention offers four plans:
- Solo: $25 per month
- Pro: $83 per month
- ProPlus: $167 per month
- Business: $450 or more per month
- Freemium: Free for 3 social accounts, 1000 mentions and one user.
The Enterprise plan offers up to 10 advanced alerts, over 100,000 mentions, an unlimited number of social accounts, etc. All plans come with a 14-day free trial.
7. Reputology.
The best solution for monitoring and analyzing online reviews ($25 per seat per month).
Reputology is a review monitoring and management software that helps you analyze and respond to online reviews about your brand. It allows you to monitor sites like Facebook, Google, numerous review sites, app directories, and more.
It also tracks all written reviews about your site, products, and services 24/7 from a single dashboard.
Additionally, Reputology provides an automatic email notification as soon as a customer leaves a review or a question. You can respond directly from the Reputology interface, helping you respond to your customers in a timely manner.
Additionally, Reputology has built-in semantic analytics technology that collects and analyzes review details and converts them into actionable data. You can also conduct surveys to get feedback from your customers and monitor analytics using graphs, dashboards, charts, and more.
Pricing
Reputology offers 3 pricing plans:
- Partner: $25 per seat per month
- Agency: $40 per seat per month
- Professional: $60 per seat per month
All plans provide access to an unlimited number of assessment sites, 100 email review requests per seat, a floating assessment carousel, a white label, etc. A free 14-day trial is also offered with all plans.
What is reputation management software?
Reputation management software helps individuals and brands monitor and improve brand perception online.
Building and maintaining a good reputation helps businesses increase sales, gain new customers, and grow more quickly. So you need to protect your online presence and reputation if you want to create a strong brand. However, it's hard to keep up with every word said about your business because customers give feedback on various online channels.
That's where online reputation management tools come in.
You can also use them to gather new reviews through emails and online ads. Additionally, most of these tools help you assess your business' online reputation and develop a strategy accordingly.
A successful reputation management platform also provides social media monitoring solutions to help you track social media messages and discussions. Reputation management tools can use all of this information to create actionable insights and help marketing teams make data-driven decisions. They can also help businesses act proactively on bad reviews as part of their digital marketing strategy.
In a nutshell, reputation management software helps businesses protect their brand and provide a better customer experience.
Summary.
These are some of the best reputation management tools available that you can try.
Today, to attract customers, it is more important to provide customer support than to offer a product. It is essential for brands to excel in customer service and to stay up to date with customer reviews to have happy and happy customers.
In fact, statistics suggest that 91% of millennials trust online reviews as much as they trust friends and family.
It is therefore important to receive positive reviews and to respond to negative reviews immediately.
Luckily, these reputation management tools will help you manage all aspects of your brand's online reputation, including customer reviews.
Choose Reputation.com, Mention or Brand24 if you specifically want to monitor and manage social media conversations related to your brand. On the other hand, Reputology is a good option for tracking reviews across the web.
Birdeye is an all-in-one reputation management platform that provides all the services you need, including review tracking, recommendations, lists, custom business pages, and more.
Take a close look at all the platforms and choose the one that best fits your needs.
Which of these reputation management tools are you considering using, and why? Let me know by commenting below.
Other recommended reading: Want to know more about reputation and brand image?
For example, did you know that a brand only has 0.05 milliseconds to leave an impression to its potential customers? Every second counts when it comes to your brand and its reputation.
